The Wall Street Journal is reporting that NBC failed to cash in on interest in the Olympics with its online presence: NBC’s decision to limit the amount of Olympics footage on its Web site has ticked off sports fans. But that decision could also dog the network in another way: NBCOlympics.com will generate just $5.75 […]

Last week, we asked Is It Too Early To Declare NBC’s Online Olympic Coverage A Failure? If your comments are any indication, the answer is a resounding “No!”. A lot of Podcasting News readers are frustrated with the hassles of NBC’s 2008 Olympic coverage. Here’s a sampling of what readers had to say about NBC’s […]

Apophenia’s Danah Boyd has an interesting post on wanting Olympics 2.0: Everything about how NBC has covered the Olympics has been abysmal. I want an Olympics where the “best” is broadcast on TV, like now. But I also want an interactive version. Take gymnastics. I want to know on each apparatus who is up live. […]

We’ve published several articles looking at how NBC & the Olympics are losing viewers with the restrictions they’ve placed on online coverage, and noted that millions may be turning to unofficial sources like BitTorrent or skipping the Olympics altogether as a result. Some think that NBC has a winning strategy, though: use online video to […]

NBC says that as much as 8% of its Olympic audience is viewing the event online, but it’s becoming clear that there’s a huge number of people that that are turning to unofficial channels because of restrictions and limitations of official Olympics coverage. In fact, the number of people turning to unofficial Olympic offerings appears […]

NBC, in a surprisingly candid statement, admits that it doesn’t know how people want to use the Internet, mobile phones, podcasting and other technologies to follow the Olympics. Instead, the company is trying to measure everything it can and try to react in real time to what it learns. “I have no idea how people […]

As mainstream media promotes itself to new heights (depths?) over the upcoming summer Olympic Games in Beijing, and with the International Olympic Committee raising hackles with its severe restrictions on blogging, podcasting and new media, it seemed like a good time to look at citizen media efforts coming from China itself. This week’s edition of […]