Nielsen Media Research has announced ambitious plans to support electronic measurement of media use across all platforms, including MP3 players, cellphones, online video and out-of-home TV viewing. The “Anytime Anywhere Media Measurement” (A2/M2) initiative will be based on tracking via portable electronic measurement tools and its Nielsen/NetRatings software. Nielsen plans to start this summer installing […]

CNN has expanded its podcast offerings into video podcasts, launching six free CNN video podcasts that can be viewed online or downloaded to portable media players.The podcasts join several audio podcasts that CNN offers, including an hourly News Update and a twice-daily Business Update. The new video podcasts include: Now in the News – Commuter […]

It’s looking more and more like podcasting will play a big part in the next US presidential election. Politicians are treating bloggers seriously, politicians are podcasting and political sites are adding podcasts to their offerings.An example of this trend is the announcement that Senator John Edwards has signed on to be the keynote speaker at […]

Nick Jr. has announced that it will be providing a ‚Äúsneak peak‚Äù of a new animated series, Wow! Wow! Wubbzy!, across several media platforms, including video podcasts, beginning Tuesday, June 20. A total of 10 music videos and character segments will premiere over the course of the 11-week pre-launch period. From June 20 through August […]

podcastGO has announced the launch of a new video podcast network.podcastGO plans to offer visitors short format content supported by accompanying text that can be viewed on any computer or downloaded to mobile devices such as cell phones and video ipods. In addition to announcing the network, podcastGo has announced several partnerships to bring known […]

Mopar has joined the ranks of corporate video podcasters, introducing Mo-Pod, a new site and video podcast for “the Mopar faithful.” The Mo-Pod video podcast showcases videos of cool cars, decked-out garages, car club events, professional and grassroots racing action.”The way people are finding entertainment and getting their information is rapidly changing,” said Kevin Miller, […]

PodTech.net was unresponsive for much of the morning yesterday, as word of “Microsoft Geek Blogger” Robert Scoble’s move to the company made its way from the blogosphere to mainstream media. PodTech has officially announced Scoble’s hiring, revealing that Scoble will be joining the company as Vice President of Media Development. A common question that is […]

Robert Scoble is going to have to change his tagline. The “Microsoft Geek Blogger” is leaving Microsoft to join the podcasting startup PodTech.Scoble’s site, which focuses on tech issues relating to Microsoft, has been one of the most popular blogs for several years. Of over 3,000 bloggers active at Microsoft, Scoble has been the most […]

The 2006 FIFA World Cup Germany, being held June 9th through July 9th, is proving to be a popular topic for podcasters.World Cup podcasts are being produced by news organizations, football (soccer) fans and even the Chancellor of Germany. The World Cup, the most important event in international football (soccer), brings together teams from member […]

German Chancellor Angela Merkel has introduced a video podcast, Angela Merkel – die Kanzlerin direkt (the Chancellor direct).The podcast, in German, will feature Merkel’s thoughts on political topics and current events. The first video podcast discusses the World Cup, which runs in Munich through July 9th. Merkel is a very popular figure in Germany. In […]