Business Week Calls Podcasting “The Next Big Ad Medium”
Feb 14th, 2007 | By James Lewin | Category: Audio Podcasting, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Video PodcastsBusiness Week is hyping the advertising potential of podcasts, calling them The Next Big Ad Medium. According to their analysis, podcasts are poised to grab a larger slice of the multibillion-dollar online advertising pie. They highlight research from eMarketer expects that advertisers will spend more than $400 million on podcasting by 2011, up from $80 […]