The Association For Downloadable Media (ADM), a newly-formed organization dedicated to “providing standards for advertising and audience measurement for episodic and downloadable media,” announced today the election results for the 20 positions on its board. Podcasting News Publisher Elisabeth McLaury Lewin talked with some of the newly-elected board members and committee heads, asking about what […]

The vloggers at Common Craft have another winner with their Blogs In Plain English: The ideas apply just as well to podcasting & vlogging.

Dave Winer, creator of the RSS 2.0 standard on which podcasting is based, offers some interesting comments on the state of podcasting at his blog: “What if the energy that went into Chumby, for example, went into designing a podcast player? The player might actually look more like Chumby than it does an iPod. The […]

When we talked with Rocketboom’s Andrew Baron recently, he cited the idea of creating a spectacle as one of the ways to create great viral video. “Videos of spectacle translate on the net,” notes Baron, “An idea that is very original and unique, while extreme, can be videotaped and put up on YouTube to get […]

If you’re breathing, you’re a winner at the Winnies Awards, an event to celebrate the world of indie Internet video, being held November 30, 2007 in Hollywood, baby. Here are the details: WHO: Online Video creators, producers, compressors and STARS WHAT: The Winnies Awards Where The Winner is YOU WHERE: Cinespace, 6356 Hollywood Blvd, Los […]

This is the second part of our look at The Secrets Of Viral Video Hits. The articles provide an alternative to the view, promoted by Dan Ackerman Greenberg at TechCrunch, that the secret to success with Internet videos is “clandestine marketing.” In part one, Kent Nichols from Ask A Ninja and Andrew Michael Baron of […]

TechCrunch published a controversial piece of linkbait over the Thanksgiving holiday on the “secret” strategies behind successful viral videos. The essay, by Dan Ackerman Greenberg, suggested that the days of indie video podcasts like Ask A Ninja becoming viral hits through hard work and creativity are gone. “The Wild West days of Lonely Girl and […]

Family Fun magazine has a series of very short video podcasts on projects grown-ups can do with children. Past episodes have covered everything from ladybug cupcakes (Junior Mint spots!) to thumbprint daisies painted on shirts, to toilet-paper-tube puppets (I know, I know, goofy – I like it anyway). All these videos show and tell, in […]

At the recent Podcast and Portable Media Expo, I had a chance to talk with Douglas Sarine (L) and Kent Nichols (R), the guys behind the viral video podcast hit Ask A Ninja. I was suffering from laryngitis at the time – which meant that I spent most of the interview listening. It’s just as […]

The Interactive Advertising Bureau (IAB) wants your input on a set of Rich Media Measurement Guidelines which determine at what point a rich media ad impression is counted. Members of the industry (advertising agencies, advertisers, online publishers and technology vendors) are encouraged to read the proposed guidelines and submit comments on the IAB site. After […]