Podcasting Statistics

New Report Highlights Opportunities For Podcasting, Internet Media

May 7th, 2007 | By | Category: General, Podcasting Research, Podcasting Statistics

A new study from the Pew Internet & American Life Project highlights the fact that most Americans are not participating in blogging, podcasting or Internet media sharing sites like YouTube. While 85% of Americans use the Internet or cell phones, only 8% are what the study calls information “omnivores” – people that fully participate “in […]



Streaming Audio/Video Users Spend Up to 67 Percent More Time on Internet

May 1st, 2007 | By | Category: Digital Video Downloads, Internet TV, Podcasting Research, Podcasting Statistics, Streaming Video

Regular users of streaming audio and video in key age groups spend up to 67% more time online than average Internet users, according to new research by Knowledge Networks/SRI’s MultiMedia Mentor. Comparing those who use audio/video online streaming at least once a week (“streamies”) to all past-month Web users, MultiMedia Mentor found that: Teen “streamies” […]



SplashCast Intros MyPodcastNetwork

Apr 30th, 2007 | By | Category: Audio Podcasting, Internet TV, Podcast Distribution, Podcasting Networks, Podcasting Services, Podcasting Statistics

SplashCast today introduced a new service, MyPodcastNetwork, that lets users embed a podcast player in Web pages, similar to the way you can embed YouTube videos in Web and blog pages. What makes the player interesting, though, is that it’s not static audio or video that gets embedded, but a customized channel of podcast content […]



Portable Media Player Owners Listening To Less Radio

Apr 23rd, 2007 | By | Category: iPods & Portable Media Players, Podcasting Research, Podcasting Statistics

According to a new report by broadcasting research firm Arbritron, iPods and portable media players are one of the fastest-growing audio platforms, but the audience for traditional radio remains strong. While Arbitron’s analysis paints a fairly rosy picture of the state of radio, their stats confirm several industry trends that may cause concern for traditional […]



Podbridge Raises $8.5 Million

Apr 20th, 2007 | By | Category: Corporate Podcasts, Making Money with Podcasts, Podcasting Services, Podcasting Statistics

PEHub, a public forum for private equity, reports that PodBridge has raised around $8.5 million in its second round of venture capital financing. Podbridge offers measurement and ad services for advertisers and publishers; provides advertisers with significant control over the insertion of ads within specific content; and enables targeting to specific demographics. Sutter Hill Ventures […]



Killer Podcasts Threaten Mainstream Media

Apr 16th, 2007 | By | Category: Audio Podcasting, Citizen Media, Making Money with Podcasts, Podcasting Research, Podcasting Statistics

“User-generated” podcasts and Internet media are one of the biggest threats to mainstream media, according to a survey of media and entertainment executives released today. In its annual survey of senior executives in the media and entertainment industry, Accenture examined the growth strategies of companies across the landscape of advertising, film, music, publishing, radio, the […]



Podcasting Audience Up 18% Since Last Year

Mar 22nd, 2007 | By | Category: Audio Podcasting, iPods & Portable Media Players, Podcasting Research, Podcasting Statistics, Video Podcasts

The audience for podcasts has grown 18% in the last year, according to an upcoming report from Edison Media Research. Awareness of podcasting has grown even more, jumping from 22% in 2006 to 37% in 2007. At the Corporate Podcasting Summit, held March 19-20 in London, Edison Media Research VP Tom Webster gave a preview […]



Companies Spending More Than Ever Online

Mar 18th, 2007 | By | Category: Digital Video Downloads, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Video, Video Podcasts

Companies are spending more and more online, a trend that is backed by figures from the Interactive Advertising Bureau. Internet advertising revenues for 2006 are estimated at $16.8 billion, a 34 percent increase over the previous year, when revenue was a record $12.5 billion. “The increase underscores marketers’ understanding that Interactive advertising can engage consumers, […]



Business Week Calls Podcasting “The Next Big Ad Medium”

Feb 14th, 2007 | By | Category: Audio Podcasting, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Video Podcasts

Business Week is hyping the advertising potential of podcasts, calling them The Next Big Ad Medium. According to their analysis, podcasts are poised to grab a larger slice of the multibillion-dollar online advertising pie. They highlight research from eMarketer expects that advertisers will spend more than $400 million on podcasting by 2011, up from $80 […]



Podcast Advertising Market To Be $400 Million By 2011

Feb 13th, 2007 | By | Category: Making Money with Podcasts, Podcasting Research, Podcasting Statistics

MediaWeek reports that podcasting is poised for a major growth spurt in ad dollars. That‚Äôs according to a report to be released by eMarketer this week, which predicts that spending on podcasting advertising will quintuple over the next five years, from $80 million in 2006 to $400 million market in 2011. eMarketer analyst James Belcher […]