Research by Scouta, a company that offers a podcast recommendation application for iTunes, suggests that tracking podcast downloads is far from accurate as a measure of a show’s success. According to Scouta’s Richard Giles, “Only 10% of downloaded podcasts are consumed to any degree, and only 50% of those are consumed over 50%.” Scouta’s numbers […]

Us Internet users watch an average of three hours¬†of¬†online video per month, according to research firm comScore’s Video Metrix report for July 2007. Google Sites topped the July rankings with both the most unique video viewers and most videos viewed. Google Dominates Online Video July saw Americans view more than 9 billion videos online, with […]

Research from Australian radio network Austereo shows that radio listeners’ attention is moving from traditional radio to podcasts and other mobile audio content. Companies that track media use, like Nielsen Media Research, haven’t caught up with people’s changing use of technology and are significantly misrepresenting media consumption, as a result. Highlights of Austereo’s research: Austereo […]

Newspaper print advertising sales have fallen to their lowest level in a decade, according to statistics from the Newspaper Association of America. Print revenues in the first six months of this year totaled $20.3 billion, the lowest since the $19.7 billion in sales recorded in the first half of 1997. Print ad sales in the […]

A new IBM survey of consumer digital media and entertainment habits shows that audiences increasingly replacing time spent with traditional media with Internet time. “The Internet is becoming consumers’ primary entertainment source,” said Saul Berman, IBM Media & Entertainment Strategy and Change practice leader. “The TV is increasingly taking a back seat to the cell […]

Publishers interested in making money with Internet media have advertising trends on their side. According to Veronis Suhler Stevenson (VSS), a private equity firm dedicated to the media,¬†Internet advertising, including pure-play websites and digital extensions of traditional media, will replace newspapers as the largest ad medium in 2011. ¬† VSS believes that people are¬†shifting their […]

A survey (pdf)¬†of music fans in the UK suggests that pricing at Apple’s iTunes music store may be keeping people from buying more legal music downloads, and could be driving people to file-sharing sites. Equally surprising, the survey suggests that most music fans don’t know or care about DRM (Digital Rights Management software). iTunes Pricing […]

Geek News Central’s Todd Cochrane, a long-time podcaster and the author of a book on podcasting, has taken a look at the state of podcast sites and podcast feeds and found widespread quality problems. “The amount of garbage sites out there astounded me,” said Cochrane. Cochrane looked at the podcast feeds and sites of podcasts […]

Burst Media has released the results of a survey on media consumption of 18-24 year old college students, reporting that students spend more time with the Internet than with other media. Burst also reports that Internet audio and video were two of the students’ top reasons for using the Internet. According to Burst, many students […]

According to the latest research by Pew Internet, online video is hotter than ever. 57% of internet users have watched videos online and most of them share what they find with others. Highlights of the research: The growing adoption of broadband combined with¬†competition among¬†content providers has helped pave the way for mainstream audiences to embrace […]