The Association for Downloadable Media and Edison Research are pairing up to present a free online Webcast covering the latest reasearch on the audience for podcasts. Tom Webster from Edison Research will present The Podcast Consumer Revealed – 2009, on May 21, 2009, at 1:00 EST. In the Webcast, Webster will discuss the fourth iteration […]

Edison Research has released their annual joint study, with Arbitron, of Americans’ radio consumption habits – and it shows that podcasting continues its steady, unrelenting growth.

According to the report, the audience for podcasts has grown by a healthy 22% since last year.

Podcasting is going mainstream, at least according to eMarketer: Podcasting has evolved from an odd, funky blogging experiment into a broad medium with mainstream trappings. Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, TV, cable or satellite audiences. They peg the […]

The internet has surpassed all other media, except television, as a main source for national and international news. According to Pew Research, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September 2007. Television continues to be cited most frequently as a main […]

Want a safe job in journalism? Work in television. The Committee To Protect Journalists reports that, for the first time, more online journalists are jailed worldwide today than journalists working in any other medium. In its annual census of imprisoned journalists, the Committee found that 45 percent of all media workers jailed worldwide are bloggers, […]

Information technology research firm Gartner reports that “protail” video – their term for the segment between professionally produced content and user-generated content – is becoming one of the fastest-growing segments of the online video marketplace, and is providing advertisers a safe, targeted inventory in which they can place ads.

While Gartner’s choice of terms may be a bit unfortunate, video created by hardcore amateurs is creating an important new audience for advertisers.

Startup digital advertising and technology firm VoloMedia has launched a new version of podcast advertising tracking plug-in that is compatible with Apple’s iTunes. VoloMedia, formerly PodBridge, has created downloadable software that is designed to measure audience activity, such as how many people listen to a particularly podcast. The program also works as an ad-serving platform, letting […]

How’d you like your Internet speed to 100 times faster than it is today? The Finnish government has announced plans for universal broadband access across Finland assuring that no person will be further than a mile and a half away from a broadband Internet connection of at least 100 megabits per second (Mbps).  “The development […]

According to a new survey, the number of people watching video streamed through a browser has doubled over the past year, going from 32% a year ago to 63% today.

“Consumers are changing their online habits quickly,” says research director Michael Wolf. “Broadband speeds have continued to increase at the same time that Hollywood has decided online distribution is a legitimate monetization opportunity.”

For the last three years, we’ve been wondering why Paris Hilton was the first celebrity podcaster. You may recall that, back in 2005, when most people had no idea what a podcast was, Hilton was featured in The Paris Hilton Podcast, considered by some to be the worst podcast of all time. Now a new […]