Podcasting Statistics

Audience For Internet Video Young, Educated & Rich

Jan 24th, 2007 | By | Category: Digital Video Downloads, Podcasting Research, Podcasting Statistics, Streaming Video, Video Podcasts

There’s no¬†word yet¬†on whether or not Internet video fans are good looking or not, but a study by Nielsen Analytics and Scarborough Research has found that¬†Internet television attracts a young, educated and wealthy audience. Even more promising for the future of Internet TV is the fact that offering shows via the Internet doesn‚Äôt cut into […]



A Quarter Of US Homes Have MP3 Players

Dec 21st, 2006 | By | Category: iPods & Portable Media Players, Podcasting Statistics, Video

Nielsen Media Research has released findings from its 3rd Quarter Home Technology Report which show that MP3 players are now found in a quarter of US homes, and that more U.S. households now own DVD players (81.2% of all households) than VCRs (79.2% of households). The trends bode well for podcasting, if not for video […]



iTunes Revenue Up 84% Since Last Year

Dec 15th, 2006 | By | Category: Digital Music, iPods & Portable Media Players, Podcasting Statistics

Forrester’s recent analyst report that suggested that Apple’s iTunes sales had flatlined has generated a great deal of skepticism and controversy. Forrester reported that iTunes sales had dropped 65% between January 2006 and June 2006. Others have a much more positive outlook on Apple’s digital music store. Apple flatly denies Forrester’s claims, while other analysts […]



Is Podcasting’s 15 Minutes Almost Up?

Dec 2nd, 2006 | By | Category: Audio Podcasting, Citizen Media, Commentary, Podcast Distribution, Podcasting Research, Podcasting Statistics

MarketingShift is reporting that podcasting’s 15 minutes of fame is almost up. “Podcasting probably will never become an ‘impact media’ like online video or satellite radio, and deservedly so,” says MarketingShift’s John Gartner. “The multitude of independent podcasters will scratch and claw for the occasional hour when people want to hear about a niche of […]



Is A Vlogging Explosion Coming?

Dec 1st, 2006 | By | Category: Digital Video Downloads, Making Money with Podcasts, Podcasting Research, Podcasting Services, Podcasting Software, Podcasting Statistics, Video Podcasts, Vlogs

New research by interactive agency Sharpe Partners has found that 54 percent of adult Internet users currently create their own video offline, but only 11 percent actually upload it to the Internet. That gap, according to Sharpe Partners’ Kathy Sharpe, represents a huge opportunity for software and system providers that can help consumers migrate their […]



Mobilecasting Update: Mobile Porn Explosion Coming

Nov 28th, 2006 | By | Category: Making Money with Podcasts, Mobile Podcasting, Podcasting Research, Podcasting Statistics

The mobile adult content market is forecast to grow from its 2006 level of $1.4 billion to over $3.3 billion by 2011, according to new study by Juniper Research. Over the whole 2006 to 2011 period, Juniper estimates that mobile adult entertainment services will generate a $14.5 billion in revenues, with Europe contributing 39% and […]



Can Satellite Radio Survive Podcast Onslaught?

Nov 28th, 2006 | By | Category: Audio Podcasting, Digital Music, General, Podcasting Research, Podcasting Statistics

Satellite radio operators XM and Sirius face a 20 percent decline in fourth-quarter retail sales that is likely to put pressure on their respective stock prices, according to a Bank of America investment note. On Monday, their stocks started declined in reaction to the note, shedding most of the gains notched in November following third-quarter […]



Podcast Audience Up By 70% In 6 Months

Nov 23rd, 2006 | By | Category: Audio Podcasting, Podcasting Research, Podcasting Statistics, Video Podcasts

According to researchers at the Pew Internet Project (PDF), the audience for podcasts has increased by over 70% in six months. 12% of Internet users say they have downloaded a podcast so they can listen to it or view it at a later time. This compares to 7% of Internet users who reported podcast downloading […]



CBS Finds YouTube Great Way To Promote Shows

Nov 22nd, 2006 | By | Category: Corporate Podcasts, Digital Video Downloads, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Streaming Video

One month after launching the CBS Brand Channel on YouTube, CBS‚Äôs daily feed of news, sports and entertainment clips have become some of the most widely viewed content on the site. CBS has uploaded more than 300 clips that have a total of 29.2 million views on YouTube, averaging 857,000 views per day, since the […]



CBS Poll Shows That Making It Easy To Watch TV Increases Audiences

Nov 20th, 2006 | By | Category: Corporate Podcasts, Digital Video Downloads, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Streaming Video

CBS has found that offering video downloads increases the audiences for their TV shows. A poll taken by CBS found that over half of the users who streamed CBS shows on the Web had never seen the shows before on TV. According to CBS, the new users then became fans of those shows. “We’re looking […]