Podcasting Research

Super Bowl Ads More Interesting Than The Game

Feb 6th, 2007 | By | Category: Citizen Media, Podcasting Research, Video

TiVo has announced this year’s top Super Bowl broadcast moments, based on aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game. The company’s analysis shows that viewers were as interested in the ads as the game, with several user-created ads among the top moments of the broadcast. “Commercials were the big […]



Audience For Internet Video Young, Educated & Rich

Jan 24th, 2007 | By | Category: Digital Video Downloads, Podcasting Research, Podcasting Statistics, Streaming Video, Video Podcasts

There’s no¬†word yet¬†on whether or not Internet video fans are good looking or not, but a study by Nielsen Analytics and Scarborough Research has found that¬†Internet television attracts a young, educated and wealthy audience. Even more promising for the future of Internet TV is the fact that offering shows via the Internet doesn‚Äôt cut into […]



Is Podcasting’s 15 Minutes Almost Up?

Dec 2nd, 2006 | By | Category: Audio Podcasting, Citizen Media, Commentary, Podcast Distribution, Podcasting Research, Podcasting Statistics

MarketingShift is reporting that podcasting’s 15 minutes of fame is almost up. “Podcasting probably will never become an ‘impact media’ like online video or satellite radio, and deservedly so,” says MarketingShift’s John Gartner. “The multitude of independent podcasters will scratch and claw for the occasional hour when people want to hear about a niche of […]



Is A Vlogging Explosion Coming?

Dec 1st, 2006 | By | Category: Digital Video Downloads, Making Money with Podcasts, Podcasting Research, Podcasting Services, Podcasting Software, Podcasting Statistics, Video Podcasts, Vlogs

New research by interactive agency Sharpe Partners has found that 54 percent of adult Internet users currently create their own video offline, but only 11 percent actually upload it to the Internet. That gap, according to Sharpe Partners’ Kathy Sharpe, represents a huge opportunity for software and system providers that can help consumers migrate their […]



Mobilecasting Update: Mobile Porn Explosion Coming

Nov 28th, 2006 | By | Category: Making Money with Podcasts, Mobile Podcasting, Podcasting Research, Podcasting Statistics

The mobile adult content market is forecast to grow from its 2006 level of $1.4 billion to over $3.3 billion by 2011, according to new study by Juniper Research. Over the whole 2006 to 2011 period, Juniper estimates that mobile adult entertainment services will generate a $14.5 billion in revenues, with Europe contributing 39% and […]



Can Satellite Radio Survive Podcast Onslaught?

Nov 28th, 2006 | By | Category: Audio Podcasting, Digital Music, General, Podcasting Research, Podcasting Statistics

Satellite radio operators XM and Sirius face a 20 percent decline in fourth-quarter retail sales that is likely to put pressure on their respective stock prices, according to a Bank of America investment note. On Monday, their stocks started declined in reaction to the note, shedding most of the gains notched in November following third-quarter […]



Podcast Audience Up By 70% In 6 Months

Nov 23rd, 2006 | By | Category: Audio Podcasting, Podcasting Research, Podcasting Statistics, Video Podcasts

According to researchers at the Pew Internet Project (PDF), the audience for podcasts has increased by over 70% in six months. 12% of Internet users say they have downloaded a podcast so they can listen to it or view it at a later time. This compares to 7% of Internet users who reported podcast downloading […]



CBS Finds YouTube Great Way To Promote Shows

Nov 22nd, 2006 | By | Category: Corporate Podcasts, Digital Video Downloads, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Streaming Video

One month after launching the CBS Brand Channel on YouTube, CBS‚Äôs daily feed of news, sports and entertainment clips have become some of the most widely viewed content on the site. CBS has uploaded more than 300 clips that have a total of 29.2 million views on YouTube, averaging 857,000 views per day, since the […]



CBS Poll Shows That Making It Easy To Watch TV Increases Audiences

Nov 20th, 2006 | By | Category: Corporate Podcasts, Digital Video Downloads, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Streaming Video

CBS has found that offering video downloads increases the audiences for their TV shows. A poll taken by CBS found that over half of the users who streamed CBS shows on the Web had never seen the shows before on TV. According to CBS, the new users then became fans of those shows. “We’re looking […]



Professors, Students Want More University Podcasts

Oct 22nd, 2006 | By | Category: Audio Podcasting, Educational Podcasts, Podcasting Research, Podcasting Statistics

The University of Washington has published UW Podcasting: Evaluation of Year One (PDF), a report on the University’s experiences with educational podcasting. The report found that both students and instructors find podcasts to be a useful educational tool and think that podcasting use should be expanded, especially for courses with large class sizes. Key Findings: […]