comScore today released the results of a study profiling the “iTunes podcasting audience”. The study, sponsored by mobile advertising service Ad Infuse, focused on users who downloaded podcasts via iTunes in October 2006. It found the podcast audience to an attractive demographic for advertisers, with a core audience of high-income, well-educated people. Research Highlights: Males […]

The future of Internet television belongs to free video podcasts and ad-supported video downloads, according to a new report by Forrester Research. Forrester estimates that paid video downloads will peak in 2007, generating $279 million in revenue, up from $98 million last year. Beyond 2007, advertising models will drive the online video market. Despite the […]

A new study from the Pew Internet & American Life Project highlights the fact that most Americans are not participating in blogging, podcasting or Internet media sharing sites like YouTube. While 85% of Americans use the Internet or cell phones, only 8% are what the study calls information “omnivores” – people that fully participate “in […]

Regular users of streaming audio and video in key age groups spend up to 67% more time online than average Internet users, according to new research by Knowledge Networks/SRI’s MultiMedia Mentor. Comparing those who use audio/video online streaming at least once a week (“streamies”) to all past-month Web users, MultiMedia Mentor found that: Teen “streamies” […]

According to a new report by broadcasting research firm Arbritron, iPods and portable media players are one of the fastest-growing audio platforms, but the audience for traditional radio remains strong. While Arbitron’s analysis paints a fairly rosy picture of the state of radio, their stats confirm several industry trends that may cause concern for traditional […]

“User-generated” podcasts and Internet media are one of the biggest threats to mainstream media, according to a survey of media and entertainment executives released today. In its annual survey of senior executives in the media and entertainment industry, Accenture examined the growth strategies of companies across the landscape of advertising, film, music, publishing, radio, the […]

The audience for podcasts has grown 18% in the last year, according to an upcoming report from Edison Media Research. Awareness of podcasting has grown even more, jumping from 22% in 2006 to 37% in 2007. At the Corporate Podcasting Summit, held March 19-20 in London, Edison Media Research VP Tom Webster gave a preview […]

Companies are spending more and more online, a trend that is backed by figures from the Interactive Advertising Bureau. Internet advertising revenues for 2006 are estimated at $16.8 billion, a 34 percent increase over the previous year, when revenue was a record $12.5 billion. “The increase underscores marketers’ understanding that Interactive advertising can engage consumers, […]

Business Week is hyping the advertising potential of podcasts, calling them The Next Big Ad Medium. According to their analysis, podcasts are poised to grab a larger slice of the multibillion-dollar online advertising pie. They highlight research from eMarketer expects that advertisers will spend more than $400 million on podcasting by 2011, up from $80 […]

MediaWeek reports that podcasting is poised for a major growth spurt in ad dollars. That‚Äôs according to a report to be released by eMarketer this week, which predicts that spending on podcasting advertising will quintuple over the next five years, from $80 million in 2006 to $400 million market in 2011. eMarketer analyst James Belcher […]