Podcasting Research

Web Videos Stealing TV Viewers, and Marketers

Nov 16th, 2007 | By | Category: Digital Video Downloads, Internet TV, Podcasting Research, Podcasting Statistics, Streaming Video, Video

The New York Times highlights a growing trend – people are spending more time with online media and less time with television. Why are fewer viewers watching the new fall television series? Perhaps because they are too busy watching video online. As broadband service becomes more available at home, the growing prevalence of video programming […]



Online Ad Revenue Jumps 25%

Nov 12th, 2007 | By | Category: Podcasting Research, Podcasting Statistics

Online ad revenues continue their unrelenting climb upward. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers today announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006. All three quarters in 2007 have […]



Online Advertising Dollars Soaring

Nov 8th, 2007 | By | Category: General, Making Money with Podcasts, Podcasting Research, Podcasting Statistics

Opportunity is knocking for bloggers, podcasters and video podcasters interested in making money online. The amount of money spent in the US on online advertising will nearly double in the next four years, going from $21.4 billion in 2007 to $42 billion in 2011, according to a report by eMarketer. This represents an increase from […]



US Audience For Online Video Now 134 Million

Sep 14th, 2007 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

Us Internet users watch an average of three hours¬†of¬†online video per month, according to research firm comScore’s Video Metrix report for July 2007. Google Sites topped the July rankings with both the most unique video viewers and most videos viewed. Google Dominates Online Video July saw Americans view more than 9 billion videos online, with […]



Research: Nielsen Surveys Out Of Touch With Podcasts, Internet Media Use

Sep 10th, 2007 | By | Category: Audio Podcasting, iPods & Portable Media Players, Podcasting Research, Podcasting Statistics

Research from Australian radio network Austereo shows that radio listeners’ attention is moving from traditional radio to podcasts and other mobile audio content. Companies that track media use, like Nielsen Media Research, haven’t caught up with people’s changing use of technology and are significantly misrepresenting media consumption, as a result. Highlights of Austereo’s research: Austereo […]



Newspapers Losing Advertisers To The Web

Sep 1st, 2007 | By | Category: General, Podcasting Research, Podcasting Statistics

Newspaper print advertising sales have fallen to their lowest level in a decade, according to statistics from the Newspaper Association of America. Print revenues in the first six months of this year totaled $20.3 billion, the lowest since the $19.7 billion in sales recorded in the first half of 1997. Print ad sales in the […]



Internet Media Replacing Traditional Media

Aug 22nd, 2007 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics, Streaming Video, Video, Video Podcasts

A new IBM survey of consumer digital media and entertainment habits shows that audiences increasingly replacing time spent with traditional media with Internet time. “The Internet is becoming consumers’ primary entertainment source,” said Saul Berman, IBM Media & Entertainment Strategy and Change practice leader. “The TV is increasingly taking a back seat to the cell […]



Internet Advertising To Be Largest Ad Market By 2011

Aug 7th, 2007 | By | Category: Audio Podcasting, Corporate Podcasts, Making Money with Podcasts, Podcasting Research, Podcasting Statistics

Publishers interested in making money with Internet media have advertising trends on their side. According to Veronis Suhler Stevenson (VSS), a private equity firm dedicated to the media,¬†Internet advertising, including pure-play websites and digital extensions of traditional media, will replace newspapers as the largest ad medium in 2011. ¬† VSS believes that people are¬†shifting their […]



Podcast Expert: Podcast Sites, Feeds Are Garbage

Jul 28th, 2007 | By | Category: How to Podcast, Podcasting Research, Podcasting Statistics

Geek News Central’s Todd Cochrane, a long-time podcaster and the author of a book on podcasting, has taken a look at the state of podcast sites and podcast feeds and found widespread quality problems. “The amount of garbage sites out there astounded me,” said Cochrane. Cochrane looked at the podcast feeds and sites of podcasts […]



Internet Media Is The Way To Reach College Students

Jul 26th, 2007 | By | Category: Audio Podcasting, Digital Music, Digital Video Downloads, Internet TV, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Streaming Video, Video

Burst Media has released the results of a survey on media consumption of 18-24 year old college students, reporting that students spend more time with the Internet than with other media. Burst also reports that Internet audio and video were two of the students’ top reasons for using the Internet. According to Burst, many students […]