Podcasting Research

Podcast Audience To Double In Next Two Years

Feb 4th, 2008 | By | Category: Podcasting Research, Podcasting Statistics

The US audience for podcasts will more than double in the next two years, growing from 6.5 million (active weekly downloaders) in 2007 to 14 million in 2009. According to a new report by eMarketer The total US podcast audience reached 18.5 million in 2007; The total audience will increase by 251% to 65 million […]



Bad Advertising Is Holding Back Internet TV

Jan 22nd, 2008 | By | Category: Digital Video Downloads, Internet TV, Podcasting Research, Streaming Video, Video

I’ve been catching up on Lost recently with the HD episodes available from Hulu and ABC. The quality is very good, considering it’s streaming HD Internet video, and having all three seasons of Lost available on demand is great, too. Their advertising implementation is terrible, though. Here’s why: Before you watch the show, you have […]



PodShow Podcasting Network Grew 29144% in 2007…Without Porn

Jan 20th, 2008 | By | Category: General, Podcasting Networks, Podcasting Research, Podcasting Statistics

According to the analysts at Compete, the Podshow podcasting network is one of the top five movers and shakers of 2007. Here’s what PodShow’s Adam Curry has to say about the news: This is a report I‚Äôm extremely proud to post about. According to Compete.com PodShow grew 29144% in 2007, making us the third fastest […]



New Media Is Going Mainstream

Dec 28th, 2007 | By | Category: Citizen Media, Internet TV, Podcasting Research, Podcasting Statistics, Streaming Video, Video

Internet media is moving to the mainstream, according to research from Deloitte & Touche: 38% of Americans are watching TV shows online. 36% use their cell phones for entertainment. 54% of Americans use social networking sites, chat rooms or message boards to socialize. 45 percent have a profile on a social networking site. Online ads […]



Boys More Likely To Vlog, But Girls Are Supercommunicators

Dec 19th, 2007 | By | Category: Citizen Media, Podcasting Research, Podcasting Statistics, Streaming Video, Video

Pew Internet released an interesting report earlier this week that looks at Teens and Social Media. According to Pew, more teenagers than ever are creating content online. Here are the highlights: 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in […]



PR Pros Want To Know If You Are A Player

Dec 10th, 2007 | By | Category: Podcasting Research

As social media gets more and more popular, companies are struggling to understand what’s important, who they should pay attention to and what they should measure, according to a report by the Institute for Public Relations and Wieck Media. Here are the highlights: Fifty-seven percent of respondents said that social media tools are becoming more […]



9 Out Of 10 Watching Videos Online

Dec 6th, 2007 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics

Need to convince your company to get into video podcasting, an advertiser to experiment with Internet video ads, or just a reason to get vlogging? Here’s a reason: everybody is doing it. Horowitz Associates‚Äô Broadband Content and Services 2007 report offers an up-to-date set of stats on the use of broadband video among adult Internet […]



Windows Mobile Devices Just Got iPwned

Dec 3rd, 2007 | By | Category: iPhone, iPods & Portable Media Players, Podcasting Research, Podcasting Statistics

Net Applications has released the latest version of its Internet Operating System Marketshare report, and it reveals some interesting information about the popularity of Apple’s iPhone. After just five months on the market, the iPhone commands .09% of the marketshare of devices browsing the Internet. The iTouch adds another .01%. Together, Apple’s handheld Internet devices […]



Why We’re Bullish On New Media

Nov 30th, 2007 | By | Category: Commentary, Making Money with Podcasts, Podcasting Research, Podcasting Statistics

Compete has published their latest stats for Total Time Spent Online – and they make clear that people are rapidly moving their attention from traditional media to online media. Time spent online is up by nearly 25% since last August. Here’s how Compete’s Jay Meattle characterizes the trend: “We are spending more and more time […]



Newspaper Revenues Are Plummeting As Attention Moves Online

Nov 21st, 2007 | By | Category: General, Podcasting Research, Podcasting Statistics

The latest numbers from the Newspaper Association of America show that newspaper advertising revenue is plummeting as attention and ad dollars move online. The numbers are downright ugly: Total advertising expenditures at newspaper companies were $10.9 billion for the third quarter of 2007, a 7.4 percent decrease from the same period a year earlier. Spending […]