Internet TV is growing at an insane rate. According to comScore, U.S. Internet users viewed more than 12 billion online videos during the month, up 45 percent versus year ago. Nearly 142 million U.S. Internet users watched an average of 85 videos per viewer in May. Google Sites (mainly YouTube) attracted the most viewers (83.8 […]

The Nielsen Company today released figures showing video and TV usage across television, Internet and mobile devices in the US. According to Nielsen, Americans are watching more TV than ever, and Internet video viewing isn’t cutting into time spent watching traditional TV – it’s adding to it. In other words, the Internet is turning couch […]

People are leaving traditional radio behind for on Internet radio and podcasting, but a new UK study suggests that radio stations that embrace podcasting can actually grow their audiences. Research firm Ipsos Mori has found that 10% of those surveyed said they listened to less live radio after starting to download podcasts. However, 15% said […]

55% of all adult Americans now have a high-speed internet connection at home, according to a May 2008 survey conducted by the Pew Internet & American Life Project: The percentage of Americans with broadband at home has grown from 47% in early 2007 and 42% in early 2005. Among individuals who use the internet at […]

Internet video service TubeMogul reports that viewing for Internet videos tends to peak early and drop quickly – suggesting that the long tail of Internet video has a short shelf life. They found that most videos get a quarter of their views within 4 days and half their views within just two weeks: In other […]

Universal McCann has published a new report that suggests that new media is rapidly becoming mainstream media around the world. The comparative study looks at social media trends through three “waves”: Wave 1 – September 2006 Wave 2 – June 2007 Wave 3 – March 2008 Research highlights: Social media is a global phenomenon happening […]

New data from Podtrac and TNS suggests that podcasts may be a much more powerful advertising platform than television. The companies studied podcast advertising from February 2006 to March 2008 across multiple product categories and ad types. Unaided awareness for podcast ads was 68%, compared with 21% for streaming video and 10% for television. ““The […]

Edison Research’s Tom Webster, who has been researching and reporting on podcasting for years now, has some interesting thoughts on promoting your podcast through social networking sites like MySpace and Twitter: Change occurs at the margin, and it would be unwise to ignore the increasing popularity and utility of the various social networking sites. However, […]

According to the most recent Tech Poll from radio research firm Jacobs Media, the audience for podcasts is up 87% year to year among rock radio listeners. Here are some of the highlights of their research: New technology continues to rapidly move into radio listeners’ lives. This year, the “big gainers” in terms of occupying […]

While mainstream coverage may not reflect it yet, podcasting is rapidly moving towards mainstream adoption. According to a new e-Marketer report, a January 2008 Arbitron-Edison Media Research study found that podcast use is exploding: The podcast audience has grown nearly 40% in the last year. Podcasting reaches 18% of the US population, up from 13% […]