The internet has surpassed all other media, except television, as a main source for national and international news. According to Pew Research, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September 2007. Television continues to be cited most frequently as a main […]

Information technology research firm Gartner reports that “protail” video – their term for the segment between professionally produced content and user-generated content – is becoming one of the fastest-growing segments of the online video marketplace, and is providing advertisers a safe, targeted inventory in which they can place ads.

While Gartner’s choice of terms may be a bit unfortunate, video created by hardcore amateurs is creating an important new audience for advertisers.

Startup digital advertising and technology firm VoloMedia has launched a new version of podcast advertising tracking plug-in that is compatible with Apple’s iTunes. VoloMedia, formerly PodBridge, has created downloadable software that is designed to measure audience activity, such as how many people listen to a particularly podcast. The program also works as an ad-serving platform, letting […]

How’d you like your Internet speed to 100 times faster than it is today? The Finnish government has announced plans for universal broadband access across Finland assuring that no person will be further than a mile and a half away from a broadband Internet connection of at least 100 megabits per second (Mbps).  “The development […]

For the last three years, we’ve been wondering why Paris Hilton was the first celebrity podcaster. You may recall that, back in 2005, when most people had no idea what a podcast was, Hilton was featured in The Paris Hilton Podcast, considered by some to be the worst podcast of all time. Now a new […]

Podcasting continues to grow by leaps and bounds, with the total audience for podcasts increasing by 58% in under two years.

The dedicated podcast audience – those that download podcasts every day – has gone up 300% in the same time.

New research shows that podcasting and social media are important technologies at the fastest growing companies in the US. The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. Research Highlights: Four out of five companies in the […]

Internet video producers are making money and averaging more than $12 per 1,000 views, according to a Web Video Study (pdf) by video distribution platform TubeMogul. Here are some of the highlights of the survey: More than half (51.1%) of those surveyed are making money with their videos. Of those that are monetizing their videos, […]

28 percent of Europeans now regularly watch online video, more than double the rate in 2006, according to a new report from JupiterResearch. In addition, time spent watching online video has grown by 50 percent in the last 12 months. Short form video content – typified by YouTube – currently accounts for most of this. […]

The audience for broadband Internet media will grow to half a billion people within the next five years, according to new research from Gartner.

Numbers like this point out that the broadband audience is rapidly growing to be larger than traditional broadcast audiences.