Bridge Ratings, a research firm specializing in radio, has updated its growth projections for radio an various alternatives as part of on-going study of audience attrition of traditional radio and subscriber and user growth of alternative digital media. The company positions podcasting as less of an immediate threat to radio than previously projected: “Podcasting is […]

A new Bridge Ratings consumer study of current terrestrial radio listeners finds that radio stations that aggressively embrace, utilize and market new digital technologies enhance their competitive position against other terrestrial radio stations as well as against the stand-along digital technologies. “Its is clear to us that this sample of radio listeners gravitated more positively […]

Susanne Noatsch, a researcher at Leipzig University in Germany, is looking for input from podcasters for a survey about podcasting. The survey is anonymous – participants do not have to tell their names. The survey will be available online through the end of August. Survey links: US Podcasters | German Podcasters

Losses are growing at the two leaders in satellite radio, XM and Sirius. Sirius lost $237.8 million for the period compared with a loss of $177.6 million during second quarter of 2005. XM Satellite Radio on July 27 reported a second-quarter loss of $231.7 million, up from losses of $148.8 million a year ago. One […]

Podcasting and blogging are two of the most effective tools for generating sales leads in the technology industry, according to a survey of technology marketing executives. When asked, “Which offers are ‘very effective’ for generating high-quality leads?” marketers in all three areas studied – technology services firms, and business software and hardware – put Blog […]

Alexa traffic reports suggest that Rocketboom could be better off without Amanda Congdon, or at least that the controversy over Congdon leaving gave the show a kick in the seat: Alexa charts traffic to Internet sites based on the activity of users of the Alexa toolbar.

Company intranets need to add blogging and podcasting or else become irrelevant, according to a new report from Avenue A | Razorfish, an interactive marketing and technology services firm.”Employees today are expecting, and increasingly demanding, the same compelling web site experiences at work that they receive in their personal time,” said Shiv Singh, national director […]

Nielsen//NetRatings announced today that 6.6 percent of the U.S. adult online population, or 9.2 million Web users, have recently downloaded an audio podcast. 4.0 percent, or 5.6 million Web users, have recently downloaded a video podcast. These figures put the podcasting population on a par with those who publish blogs, 4.8 percent, and online daters, […]

Nifty, a leading Japanese Internet provider, announced on June 28 the results of its latest research on podcasting users in Japan. The company surveyed 3,449 people who subscribe to its Japanese podcasting portal, Podcasting Juice. The results show that the majority of users are men in their 30s. Of those, 30% earn 6 million yen […]

Podtrac, a podcasting service provider, today announced it has developed the largest podcasting demographics database worldwide, with over 55,000 detailed demographic profiles, representing more than 22 million U.S. podcast listeners and viewers. Podtrac also announced the findings from its most recent quarterly survey. According to their survey, over half (56%) of the podcast audience is […]