Podcast fans are an ideal audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).

Podcast fans are well off financially, they pay attention to the ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.

Two recent Apple introductions – iTunes LP & Apple TV – are interesting technologies but have failed to wow customers. The main reason for this has been a lack of content. Only a tiny number of albums are available as iTunes LP releases. And Apple TV is crippled by the paucity of content on it. […]

The Pigeon: Impossible video podcast takes a look at what goes into making a 3D animated cartoon short. The cartoon, above, has received over 3 million views on YouTube alone. It’s a comic romp on the idea of a secret agent getting sidelined by a pigeon. The “making of” video podcast for Pigeon: Impossible is […]

Chris from Jupiter Broadcasting offers his take on the best podcasting microphones, including the Rode Mic, the Blue Snowball, the MXL 990 & the Heil PR-40 along the way. Unfortunately, there’s really no “best podcasting microphone”. The best podcasting mic will depend on your budget, your requirements and your preferences. If you can, try out […]

From the Association for Downloadable Media: “Please join the ADM as we present the results of our recently concluded Podcast Consumer Attitudes study. Together with Edison Research we surveyed nearly 5,000 regular consumers of audio and/or video podcasts and we will be sharing those results in a public webinar. This free webinar is scheduled for […]

Podcasting pioneer Dave Winer posted some interesting thoughts last week on reinventing journalism: I have the same feeling about journalism today that I had about computer science in the 1970s. Sure, we had textbooks and teachers, and projects and grades, but there was also an opportunity to invent it as we were going along. Computer […]

EmailWire NewsWire, a press release distribution service, is now offering podcasting as part of their services: When a client purchases a press release distribution package for $199 or more, the summary, contact information and website address of the company’s press release is read by GroupWeb Radio’s host and podcasted to potential 38 million of listeners […]

The Ion Twin Video is the world’s first video recorder with front and back lenses.

It can film both you and what you are doing, from your perspective, at the same time – which means it could be the first video camera designed for video bloggers.

Wizzard today announced that it recorded 1.4 billion podcast download requests in 2009 through its podcast-hosting service Libsyn, or about 16% more than it delivered in 2008. Libsyn received an average of 3.77 million requests for podcast episodes per day in 2009. On average, 23 minutes per episode equates to almost 1.5 million hours of […]

Rain Computers will debut its LiveBook Studio, a high performance quad-core notebook based on Intel’s “Nehalem” Core i7 architecture, at the Winter NAMM Show. LiveBook Studio will be available for sale starting in early February 2010 with a trio of quad-core processors, drives up to 500GB and up to 8GB of 1333MHz DDR3 memory. It […]