For a gloomy start to the new work-week, digital marketing and media researcher/analysts eMarketer has an article this morning, detailing a bleak outlook for media around the world that rely on advertising revenues to get by. eMarketer looked at planned advertising spending, calling the spends “a barometer of economic confidence.” The company has examined at […]

Podcasting network Wizzard yesterday reported a 2008 fourth-quarter loss of $1.8 million, or 10 cents per share. For all of 2008, the podcasting and speech technology company reported a nearly $7.7 million loss, or 23 cents per share, on revenue of $6.1 million. On the positive side, Wizzard also recently reported a record 307 million […]

Internet advertising revenues in the U.S. reached a record $23 billion last year, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP. Interactive advertising continued to grow, despite downward trends in the overall economy. IAB attributes this to “marketers’ increased recognition of the medium’s value […]

eMarketer reports that advertisers are switching to social media. “Companies are learning how to leverage social media and tap into the rising tide of consumers participating in social network sites, blogs, wikis and Twitter,” they note. The claim is supported by research from the Aberdeen Group, who found that nearly 2/3rds of the companies they […]

Wizzard has announced podcast network results for 2008, noting that they handled more than 1.2 billion download requests last year.

John Hirst, head of global content and podcasts with the UK’s Global Radio group, says that podcasting has the potential to “create new and lucrative revenue streams” for newspaper, radio and television businesses. Global Radio has over sixty stations throughout Great Britain, including syndicated brands Capital Radio, Classic FM and LBC, and purports to have […]

Podcasting is going mainstream, at least according to eMarketer: Podcasting has evolved from an odd, funky blogging experiment into a broad medium with mainstream trappings. Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, TV, cable or satellite audiences. They peg the […]

The latest episode of the Association for Downloadable Media (ADM)’s “Get The Download” podcast series is worth taking time to listen. The program covers much of the nuts and bolts of finding advertisers or sponsorships to monetize your Internet video creations. Interviewer Cathy Brooks of Other Than That (late of video creation site Seesmic) talks […]

It looks like the Adam Carolla Podcast may do to radio what Nine Inch Nails did to the music industry – make it irrelevant.

On Friday, February 20th, Adam Carolla’s radio show left the airwaves, as part of a format switch.

Four days later, Corolla had a hit podcast.

Podcast network Wizzard Media today announced an agreement with Ando Media to automate their audio advertising campaigns. “Non-intrusive” advertisements will be “stitched” to the beginning, middle or end of participating audio podcast programming in the Wizzard network. Wizzard and Ando Media’s first joint ad campaign, already underway, will be for Cisco’s Webex, a digital tele-conference […]