About.com, a New York Times property, has launched a sponsored medical podcast about heartburn and acid reflux.Each podcast will be approximately three to five minutes long and will be introduced monthly. The series is the first of its kind on About.com. The series is sponsored by AstraZeneca, a pharmaceutical company that makes Prilosec and Nexium […]

Pharmaceutical companies are rushing to increase their spending on Internet advertising. According to an eMarketer report, drug companies’ Internet spending will increase by about 25% in this year alone, to $780 million, as marketers shift from consumer mass marketing to more targeted opportunities on the Internet. By 2008, online spending is expected rise to $1.3 […]

MarketWatch’s Frank Barnako takes a look at podcasters that make no money with a successful podcast. “Ara Derderian and Braden Russell are the producers of HDTV Podcast,” writes Barnako. “They should be making money with it. They’re not.” Barnako suggests that “The lesson may be that the independent podcaster will have to be satisfied with […]

Oneupweb, an online marketing firm, has announced a new podcast analytics service, PodTractor.According to the company, their service offers a way for podcasters to get the metrics that appeal to advertisers, but without being tied to a specific podcast ad service. “Marketers can‚Äôt afford to spend time and money on a tactic, just in case […]

Marketwatch’s Frank Barnako is bullish on podcasting, saying that “The most popular podcasts could be making their producers more than $1 million a year.” Barnako is highlighting research from Nielsen Analytics, released last week, that focuses on the Economics of Podcasting. In the past, Nielsen’s research has been subject to ridicule by some podcasters because […]

Real Estate Buzz Box has announced what it describes as “the first complete real estate podcasting solution online.” The new service is designed to let real estate agents create audio & video podcasts with no special technical skills.”Podcasting in the real estate industry is a really exciting development,” said site co-founder Rodney Rumford. “Realtors can […]

Kiptronic, an ad network for the podcasting industry, today announced growth milestones for its Kiptronic Podcast Marketplace. According to the company, the network has grown to include: 130 Advertisers Over 450 podcasters representing 15 million monthly downloads Daily growth of over four podcasters since the system launched “We are pleased with the progress we are […]

Podtrac, a podcasting service provider, today announced it has developed the largest podcasting demographics database worldwide, with over 55,000 detailed demographic profiles, representing more than 22 million U.S. podcast listeners and viewers. Podtrac also announced the findings from its most recent quarterly survey. According to their survey, over half (56%) of the podcast audience is […]

ClickZ marketing guru Pete Lerma has some interesting thoughts on the state of placing podcast sponsorships. “If ever there was a next big thing in online advertising, this is it. We’ve recently helped one of my agency’s clients, Travelocity get in on the podcast sponsorship movement, redirecting online ad dollars to this promising alternative channel,” […]

The Corporate Podcasting Summit, being held June 20 – 21 in San Francisco Bay, has announced its complete lineup of speakers, including enterprise podcasters and leading commentators. The event, described as Enterprise Podcasting 101, is intended to provide podcasters and businesses the latest information on “the how, where and why of business podcasting.”