Making Money with Podcasts

Leo Laporte Keynote: You Can Sell Out, But Don’t Piss Off Your Listeners

Sep 29th, 2006 | By | Category: Audio Podcasting, Corporate Podcasts, Making Money with Podcasts, Podcasting Events

The second annual Podcast and Portable Media Expo, being held at the Ontario Convention Center (above) Sept 29-30, is getting underway with keynotes by podcaster and author Leo Laporte, host of TWiT.tv, and Ron Moore, Executive Producer of Battlestar Galactica. Leo Laporte is kicking things off with a discussion of important issues facing podcasting as […]



PodShow Gets $15 Million Venture Capital Investment

Sep 28th, 2006 | By | Category: Audio Podcasting, Making Money with Podcasts, Podcasting Networks

PodShow, a startup podcasting network co-founded by former MTV VJ Adam Curry, reportedly is getting an additional $15 million venture capital investment. According to Thomson Financial: PodShow inc., which recently raised $15 million in Series B funding. This follows up on an $8.85 million Series A deal from last summer, from Kleiner Perkins, Sequoia Capital, […]



Kill Your Television: Digg Dudes Doing Downloadable Video

Sep 28th, 2006 | By | Category: Corporate Podcasts, Making Money with Podcasts, Podcasting Networks, Video Podcasts

Digg dudes Jay Adelson and Kevin Rose, along with David Prager (TechTV, G4), Dan Huard, and Ron Gorodetzky, dig doing downloadable video so much that they’ve created a new media company, Revision3, to do it. According to the company, “Revision3 is the first media company that gets it, born from the Internet, on-demand generation. Unlike […]



RadioTail Intros Free Podcasts Stats & Ad System

Sep 28th, 2006 | By | Category: Audio Podcasting, Making Money with Podcasts, Podcasting Services, Podcasting Statistics

RadioTail, a podcasting ad network, has announced plans to provide a free metrics and dynamic ad insertion system to all podcasters. RadioTail has opened its platform up to all podcast producers for free through its new RadioTail Ripple service. RadioTail Ripple lets audio and video podcasters track the usage of their media files and build […]



Wizzard Acquires Second Podcasting Company

Sep 28th, 2006 | By | Category: Audio Podcasting, Making Money with Podcasts, Podcast Hosting, Podcasting Services, Video Podcasts

Wizzard Software announced today the acquisition of a second podcasting company, Blast Podcast, an podcast advertising and hosting service provider. Previously, Wizzard announced an agreement to purchase Switchpod.com, a podcast hosting service. Wizzard plans to combine its experience in the area of speech recognition technology into Blast Podcast’s business plans. Wizzard will incorporate its server-based […]



Akamai, Kiptronic Join Forces to Offer Services for Podcasters and Advertisers

Sep 28th, 2006 | By | Category: Audio Podcasting, Corporate Podcasts, Making Money with Podcasts, Podcast Distribution, Podcasting Services

Akamai, the leading Web content delivery network, today announced that Kiptronic, an ad marketplace for the podcasting industry, will use the Akamai global EdgePlatform to accelerate its customer’s distribution of audio and video podcasts over the Internet. Kiptronic’s multimedia ad insertion technology lets audio and video podcast publishers select targeted advertisements and sponsorships to run […]



Is It Time For Howard Stern To Podcast?

Sep 26th, 2006 | By | Category: Audio Podcasting, Making Money with Podcasts

Advertising Age reports that, eight months into his reign at Sirius Satellite Radio, the Stern’s advertising rates are a fraction of what they were on terrestrial radio. “Spots are going for $5,000 to $6,000, with live reads, the term for on-air talent pitching the product, maxing out at $10,000,” notes Advertising Age. “When Howard Sterns […]



Podbridge Scores Forbes.com Podcast Deal

Sep 25th, 2006 | By | Category: Audio Podcasting, Making Money with Podcasts

Podbridge today announced that it will be the exclusive provider of audience measurement tools and ad insertion services for Forbes.com podcasts. Under the agreement, Forbes.com will utilize the Podbridge platform to get detailed statistics on the number of downloads and plays, and to dynamically insert targeted ads into Forbes.com video podcasts.‚ÄúThis is a very effective […]



Radio Must Adopt Podcasting & Streaming Media to Stay Competitive

Sep 22nd, 2006 | By | Category: Audio Podcasting, Corporate Podcasts, Making Money with Podcasts, Podcasting Research

A new Bridge Ratings consumer study of current terrestrial radio listeners finds that radio stations that aggressively embrace, utilize and market new digital technologies enhance their competitive position against other terrestrial radio stations as well as against the stand-along digital technologies. “Its is clear to us that this sample of radio listeners gravitated more positively […]



Looking Ahead: Tim Bourquin Previews Portable Media Expo

Sep 21st, 2006 | By | Category: Audio Podcasting, Citizen Media, Corporate Podcasts, Making Money with Podcasts, Podcasting Events

Next weekend’s Podcast and Portable Media Expo is all set and ready to go, event organizer Tim Bourquin says. “We’ve been planning this event for nearly a year. It’s like a bobsled – you start pushing it downhill, and, after awhile, it picks up momentum and speeds on its own.” In an interview with Podcasting […]