“User-generated” podcasts and Internet media are one of the biggest threats to mainstream media, according to a survey of media and entertainment executives released today. In its annual survey of senior executives in the media and entertainment industry, Accenture examined the growth strategies of companies across the landscape of advertising, film, music, publishing, radio, the […]

The International Podcasting Expo, an virtual expo being held online April 20-21, 2007, will offer over 35 audio/visual educational sessions led by podcasters from around the world. Sessions include: introductions to recording, editing and mixing audio using free programs such as Audacity, Wavepad and Mixpad; an introduction to video production using Techsmith‚Äôs Camtasia; and information […]

A couple of days ago, we highlighted some great pro-podcasting propaganda (right) that Magnatune, a net music label that specializes in Creative-Commons Music, is using. The Podcasting is Selling Music logo parodies a 1980‚Äôs campaign by the British Phonograph Industry, Home Taping is Killing Music. UK Podcasters Association (UKPA) founder Dean Whitbread contacted us and […]

Looking to take his popular online comedy video podcast “to the next level,” Tim Street, Creator and Executive Producer of French Maid TV has signed with United Talent Agency. ‚ÄúSeeing what UTA has done for Ask A Ninja, Ze Frank and Sam Has Seven Friends‚Äô Big Fantastic I couldn‚Äôt see signing anywhere else. These guys […]

BusinessWeek is telling podcasters “Don’t Quit Your Day Job“, painting a bleak picture of current prospects for professional indie podcasting. They cite a lack of advertising support and modest growth in listeners. They also take a look at what it takes for podcasters to turn podcasting into a career: In the absence of consistent advertising […]

Wizzard Software, a software company that specializes in speech-recognition technology and also a podcast service provider, today announced record revenues for 2006, thanks in part to (we’re not making this up!) “Rex” – the talking pill bottle. Wizzard recorded record revenues of $2,943,578, an increase of $1,249,503, or approximately 73%, from revenues of $1,694,075 in […]

According to new research from advertising service provider DoubleClick, viewers click the “Play” button on video ads more than they click on image ads. They also found that video ads are typically played two-thirds of the way through and video ad click rates are far higher than those of image format ads. “Online video ads […]

March 20 was the final day of the first European Corporate Podcasting Summit. Following on the format of the previous day, the second day kept up the same very brisk pace. Presenters and panels were each given a scant thirty minutes in which to give their talks — meaning a lot of ideas and information […]

The Corporate Podcasting Summit, being held March 19-20 in London, UK, kicked off today. We’re in London to cover the event and to participate in some of the sessions. (disclaimer: Podcasting News is a marketing partner for the Summit). Show organizer Anita Yaa Ageyman has put together two very densely-packed days, with sessions ranging from […]

Companies are spending more and more online, a trend that is backed by figures from the Interactive Advertising Bureau. Internet advertising revenues for 2006 are estimated at $16.8 billion, a 34 percent increase over the previous year, when revenue was a record $12.5 billion. “The increase underscores marketers’ understanding that Interactive advertising can engage consumers, […]