The Pittsburgh (PA) Tribune-Review reports that Wizzard Software Inc. “entered into an agreement with four institutional investors for $7.5 million in equity financing.” Wizzard has, in the past year, acquired three podcast-hosting networks, Switchpod, Blast Podcast and Liberated Syndication (Libsyn). This new batch of financing follows a $1.75 million investment announced last October. That earlier […]

AdAge reports that social networking sites now reach an amazing 96% of online tweens and teens.¬†¬†71% of online tweens and teens connect to a social network at least once a week, making them some of the most popular sites on the Internet. For companies that want to reach teens, the study suggests that social networking […]

Kiptronic, a technology service for downloadable media, announced today that it now offers dynamic ad insertion and campaign management for video content. Kiptronic‚Äôs service is currently in production with several media organizations including Cond√©Net, an Internet unit of Cond√©Nast Publications. ‚ÄúThe growth in Internet audio and video consumption requires unique content services that [don’t disrupt] […]

blinkx today unveiled AdHoc, a contextually relevant video advertising platform,¬†aka¬†AdSense for Video, the latest in a stream of recent announcements from the company. According to blinkx,¬†”Just as Google‚Äôs AdSense transformed advertising on the Text Web, blinkx‚Äôs AdHoc platform will revolutionize video advertising by matching compelling, customized, TV-style ads to your audience on the Video Web.” […]

Revision3, the San Francisco startup behind the Internet TV shows Diggnation and XLR8RTV, has raised $8 million more from investors. Revision3 is one of several companies pioneering commercial video podcast networks. Their shows can be viewed online or downloaded for viewing on portable media players such as iPods or devices like the Apple TV. The […]

Pioneering video podcast Rocketboom has introduced a new sponsorship system, with YouTube as the first sponsor. The show plans to charge $3,000 per episode for sponsorships, which will include: Post Roll Sponsorship Gratitude. White text on black background. Company logo and byline. 7 seconds. Travels with all videos to all platforms (incl. web, phone, tv, […]

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today released the Internet Advertising Revenue Report which shows record results for the full year and final quarter of 2006. Internet advertising revenues in the U.S. continued upward totaling $16.9 billion in 2006, 35% over 2005 revenues. Q4 2006 internet advertising revenues totaled $4.8 billion, representing […]

Companies hoping to create the “AdSense for video” just got some major competition. Google has announced that it is launching a pilot with a small group of publishers to test streaming video ads in their online video content. With this pilot, publishers control when the ads play in their videos and choose which videos get […]

Wallstrip, the Rocketboom of financial news, has been purchased by CBS Interactive for a price in the millions, with a multi-year commitment to continue show and enhance its site. “You can make money from blogging!” said Wallstrip’s Howard Lindzon. The show, described as “Cramer with breasts” by its creator, is a short (about four minute) […]

comScore today released the results of a study profiling the “iTunes podcasting audience”. The study, sponsored by mobile advertising service Ad Infuse, focused on users who downloaded podcasts via iTunes in October 2006. It found the podcast audience to an attractive demographic for advertisers, with a core audience of high-income, well-educated people. Research Highlights: Males […]