Worldwide internet ad spending will jump to $44.6 billion in 2008, from about $36 billion, increasing its share of the market to 9.4% from 8.1%, according to ZenithOptimedia. “We predict internet advertising to pass three milestones over the next three years,” according to¬† ZenithOptimedia’s forecast, scheduled for release Dec. 3. “We expect it to overtake […]

The Association For Downloadable Media (ADM), a newly-formed organization dedicated to “providing standards for advertising and audience measurement for episodic and downloadable media,” announced today the election results for the 20 positions on its board. Podcasting News Publisher Elisabeth McLaury Lewin talked with some of the newly-elected board members and committee heads, asking about what […]

Nascent new media industry group, the Association for Downloadable Media, has announced the new officers, committee chairmen, and Advisory Board members. Podcasting News Publisher Elisabeth McLaury Lewin talked with some of the newly-elected board members this weekend. Here’s what Chris MacDonald, (Executive VP, Business Development and Operations, Libsyn PRO), Chairman (looking chairmanly in this updated […]

The Association for Downloadable Media (ADM) announced today the election results for its Executive Board (Chair, Vice Chair, Secretary, Treasurer), Advisory Board seats, and committee chairs. The ADM, a newly-formed industry organization dedicated to standardization and monetization of new media, has been formed to focus specifically on any content downloaded by consumers, and will work […]

Compete has published their latest stats for Total Time Spent Online – and they make clear that people are rapidly moving their attention from traditional media to online media. Time spent online is up by nearly 25% since last August. Here’s how Compete’s Jay Meattle characterizes the trend: “We are spending more and more time […]

Dave Winer, creator of the RSS 2.0 standard on which podcasting is based, offers some interesting comments on the state of podcasting at his blog: “What if the energy that went into Chumby, for example, went into designing a podcast player? The player might actually look more like Chumby than it does an iPod. The […]

When we talked with Rocketboom’s Andrew Baron recently, he cited the idea of creating a spectacle as one of the ways to create great viral video. “Videos of spectacle translate on the net,” notes Baron, “An idea that is very original and unique, while extreme, can be videotaped and put up on YouTube to get […]

This is the second part of our look at The Secrets Of Viral Video Hits. The articles provide an alternative to the view, promoted by Dan Ackerman Greenberg at TechCrunch, that the secret to success with Internet videos is “clandestine marketing.” In part one, Kent Nichols from Ask A Ninja and Andrew Michael Baron of […]

TechCrunch published a controversial piece of linkbait over the Thanksgiving holiday on the “secret” strategies behind successful viral videos. The essay, by Dan Ackerman Greenberg, suggested that the days of indie video podcasts like Ask A Ninja becoming viral hits through hard work and creativity are gone. “The Wild West days of Lonely Girl and […]

TechCrunch published a guest essay over the holiday on the secret strategies behind successful “viral videos”. The essay, by Dan Ackerman Greenberg, is the most interesting thing I’ve seen on TechCrunch in ages. The essay is also a real linkbaiter – suggesting that the days of video podcasts like Ask A Ninja becoming viral hits […]