Radionomy, a Belgian startup, is a site that lets you create a free, ad-supported Web radio station The site, now in beta testing, is designed to make creating a Web radio station trivial, letting you browse through vast music, jingle and content libraries made available by Radionomy. You can also integrate your own musical creations […]

The Interactive Advertising Bureau (IAB) has announced the release of its Digital Video In-Stream Ad Format Guidelines. The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created in order to meet the following needs: Simplifying digital video ad buying across […]

Storybids today announced the launch of a product placement marketplace, where online video content creators can get paid to feature physical products in their user-generated videos, serial mini-dramas, videoblogs and webisodes. Yep – now you can do a product placement sell-out like the big guys. Advertisers can use Storybids’ searching capabilities to find video creators […]

The United States District Court for the Southern District of New York today made public a decision in the proceeding to determine reasonable license fees to be paid to the American Society of Composers, Authors and Publishers (ASCAP) by AOL, RealNetworks and Yahoo! for their online performance of musical works. Total payments to be made […]

CNBC has published a great interview by Maria Bartiromo with Google CEO Dr. Eric Schmidt. In the interview, Schmidt says that figuring out how to make money off YouTube has become the company’s top priority: Bartiromo: Let me ask you about YouTube and MySpace. YouTube has these phenomenal growth rates. What do you think is […]

New data from Podtrac and TNS suggests that podcasts may be a much more powerful advertising platform than television. The companies studied podcast advertising from February 2006 to March 2008 across multiple product categories and ad types. Unaided awareness for podcast ads was 68%, compared with 21% for streaming video and 10% for television. ““The […]

The Association for Downloadable Media, a recently-formed industry association “focused on creating standards and guidelines to support the continued and increasing monetization of downloadable media,” last week unveiled proposed guidelines for audience measurement at the ad:tech conference in San Francisco. The draft proposal is open for public discussion and comment for the coming thirty days […]

The ADM, an industry group focusing on commercial downloadable media, is looking for feedback on its proposed Advertising Unit Standards (pdf) and Download Measurement Guidelines (pdf), which were released this week at ad:tech San Francisco. The purpose of the Advertisement Unit Standards is to provide baseline recommendations for advertisement units in order to better facilitate […]

The Association for Downloadable Media, an industry group focusing on podcasting and new media, today unveiled proposed advertising standards for use with downloadable media. The proposed ad units are offered with an eye toward making negotiations smoother between content creators and advertisers. The proposed standards were presented Wednesday morning in an ADM forum at the […]

Today through Thursday, I’m in San Francisco to attend ad:tech, one of a series of conventions focused on advertising and digital marketing. I will be covering the event for Podcasting News, trying to get a sense of what’s happening in downloadable media from the sponsor and advertiser’s point of view. I’m also here to make […]