The New York Times has an article today that suggests that “blogging is a low-cost, high return marketing tool”: To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. That tool is blogging, though small businesses with […]

The Blog Council, an organization formed to “identify and promote best practices in corporate blogging”, officially launched today. The Council is intended to be a tool for companies to share tactics, offer advice based on past experience and develop standards. Founding members include: AccuQuote Cisco Systems The Coca-Cola Company Dell Gemstar-TV Guide General Motors Kaiser […]

The Association For Downloadable Media (ADM), a newly-formed organization dedicated to “providing standards for advertising and audience measurement for episodic and downloadable media,” announced today the election results for the 20 positions on its board. Podcasting News Publisher Elisabeth McLaury Lewin talked with some of the newly-elected board members and committee heads, asking about what […]

The BBC’s Chris Vallance sent word about a programming experiment that they’ve introduced, iPM on BBC Radio 4. The show combines elements of podcasting and radio, and is based around a blog which lets users submit story ideas, comment on stories and offer input on stories in progress. It will start Saturday November 10th at […]

A new podcasting and new media industry group, the Association for Downloadable Media (ADM) generated a great deal of discussion in the podcasting community when it was announced in July. I caught up with two of the ADM’s founders earlier this week to get an update, and what I found out may surprise you. Susan […]

The co-editors at Boing Boing and Federated Media Publishing have launched Boing Boing TV, a video version of the popular blog. ‚ÄúBoing Boing fans can expect the same curious and irreverent exploration of the world they find on the blog, but now through video,‚Äù said Xeni Jardin, above, co-founder of Boing Boing and co-host of […]

At the Podcast and New Media Expo, Omaha Sternberg, CEO of MacBroadcast, announced the relaunch of MacRadio.com as a podcast directory and community site for the Macintosh community. MacRadio will be offering access to Mac-centric podcasts listed in the directory, with the ability for users to browse or search through categories and tags to find […]

Luke Armour at BlogTalkRadio sends word that John C. Havens will be broadcasting live tonight and tomorrow from the Expo and his broadcasts will be available on his host page or by RSS immediately after. Friday at 5:30pm PT, Havens will produce his show from Jason Van Orden’s Poolside Party. The show will feature interviews […]

Today at DigitalLife, Microsoft made two announcements that raise the stakes in the competition to bring Internet television to the world. In doing so, Microsoft threatens to further marginalize Apple TV and even sideline indie video podcasters. Microsoft’s first announcement was to unveil Extenders for Microsoft Windows Media Center. These horribly named devices, which are […]

CBS has announced that it will make 60 Minutes available as a free audio podcast on iTunes. CBS has previously made excerpts available as a podcast, but the move will mark the first time the show will be able to be downloaded in its entirety. “60 Minutes is perfect for this kind of audio podcasting. […]