Nielsen Media Plans Video On Demand Content Measurement
Nov 22nd, 2006 | By James Lewin | Category: Corporate Podcasts, Making Money with Podcasts, Podcasting ServicesNielsen Media Research has announced that on December 11, 2006 it will launch a new service to measure mainstream Video On Demand VOD content using the same National People Meter sample it uses to provide television ratings to national programmers. Clients will receive household and demographic ratings for VOD content along with other detailed audience […]