Podcast Audience Grows 40% In One Year
Apr 14th, 2008 | By James Lewin | Category: Audio Podcasting, Podcasting ResearchWhile mainstream coverage may not reflect it yet, podcasting is rapidly moving towards mainstream adoption. According to a new e-Marketer report, a January 2008 Arbitron-Edison Media Research study found that podcast use is exploding: The podcast audience has grown nearly 40% in the last year. Podcasting reaches 18% of the US population, up from 13% […]