The Association for Downloadable Media, an industry group focusing on podcasting and new media, today unveiled proposed advertising standards for use with downloadable media. The proposed ad units are offered with an eye toward making negotiations smoother between content creators and advertisers. The proposed standards were presented Wednesday morning in an ADM forum at the […]

Today through Thursday, I’m in San Francisco to attend ad:tech, one of a series of conventions focused on advertising and digital marketing. I will be covering the event for Podcasting News, trying to get a sense of what’s happening in downloadable media from the sponsor and advertiser’s point of view. I’m also here to make […]

The Association for Downloadable Media (ADM), an industry organization formed to focus on best practices for podcast advertising and metrics, will be introducing its ad standards and guidelines at the upcoming ad:tech San Francisco show April 16 and 17, 2008. Get the Download focus areas will appear in several formats at ad:tech including: Four ADM […]

Every day, at least one news item makes us pause, and say, “Well, duh” (as in, “yeah, tell me something I didn’t already know.”). Our “duh!” moment of today comes courtesy of a study on social networking by new media market research firm Grunwald Associates. Their scholarly finding: kids aged 9 – 17 are paying […]

The Association for Downloadable Media (ADM), an organization focused on creating advertising standards podcasts and Internet media, announced today the creation of a special advertising agency liaison to the organization, along with the confirmation of a fourteen-member Ad Council, made up of media professionals from leading interactive advertising agencies. The council will act as a […]

Ed Roberts (photo, right), KC Weather Podcast, and music podcast, Looking Out The Window, led a PodCamp Midwest session called “Join the Conversation: (Ed Roberts is not the guy who invented the Altair computer, nor the guy who founded the disability movement and caused wheelchair-accessible parking spaces to be made availalbe) The New Media Triangle […]

The Association of Downloadable Media’s (ADM) Susan Bratton has announced that the organization will present its Advertising and Sponsorship Standards and Guidelines for Traffic Measurement at the upcoming ad:tech Expo, being held in San Francisco, April 15-17. The ADM will present the latest numbers in podcasting/vidcasting and downloadable media, case studies of successful programs, new […]

The Citizen Media Law Project (CMLP) has published an excellent primer on fair use and copyright in the context of new media. These are topics that podcasters, indie video publishers and bloggers continually struggle with. A recent example is the controversy over the Richter Scales unauthorized use of Lane Hartwell’s photos in a video for […]

The Blog Council, an organization formed to “identify and promote best practices in corporate blogging”, officially launched today. The Council is intended to be a tool for companies to share tactics, offer advice based on past experience and develop standards. Founding members include: AccuQuote Cisco Systems The Coca-Cola Company Dell Gemstar-TV Guide General Motors Kaiser […]