Podcast fans are an ideal audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).

Podcast fans are well off financially, they pay attention to the ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.

From the Association for Downloadable Media: “Please join the ADM as we present the results of our recently concluded Podcast Consumer Attitudes study. Together with Edison Research we surveyed nearly 5,000 regular consumers of audio and/or video podcasts and we will be sharing those results in a public webinar. This free webinar is scheduled for […]

Craigslist’s Craig Newmark has penned an interesting article at the Huffington Post, suggesting that the source of mainstream news media’s troubles isn’t Craigslist, but the fact that mainstream news media has betrayed the public’s trust: Trust is the new black, as I like to say. The great opportunity for news organizations is to constructively demonstrate […]

Most churches and religious organizations are skipping podcasting and social media, and putting “shovelware” onto the Web instead, according to the Barna Group, an organization that does research on faith and culture. While there’s been a lot of talk about godcasting and using social media to connect with congregations, it looks like most churches, as […]

The Association for Downloadable Media and Edison Research are pairing up to present a free online Webcast covering the latest reasearch on the audience for podcasts. Tom Webster from Edison Research will present The Podcast Consumer Revealed – 2009, on May 21, 2009, at 1:00 EST. In the Webcast, Webster will discuss the fourth iteration […]

President Barack Obama is turning the White House into a leading example of how organizations can use Internet media and social networking. In a post at the official White House Blog, The White House called its approach to the Internet WhiteHouse 2.0, noting its extensive new media and social media presence. According to The White […]

The latest episode of the “Get the Download” podcast features a discussion with attorney Colette Vogele, one of the authors of the Creative Commons Podcasting Legal Guide. Interviewed by Volo Media‘s Jeff Karnes, Vogele discusses intellectual property law, including copyright, trademark, and privacy, and how it relates to new media and podcasting. Colette also addresses […]

The latest episode of the Association for Downloadable Media (ADM)’s “Get The Download” podcast series is worth taking time to listen. The program covers much of the nuts and bolts of finding advertisers or sponsorships to monetize your Internet video creations. Interviewer Cathy Brooks of Other Than That (late of video creation site Seesmic) talks […]

Creative Commons provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry. You can use CC to change your copyright terms from “All Rights Reserved” to “Some Rights Reserved.” Today Creative Commons announced that they are looking for summer interns to work […]

Uptime and performance monitoring service Pingdom has done a study of social network uptime in 2008. They looked at some of the more heavily-used sites – Facebook, MySpace, LinkedIn, Twitter, Friendster, LiveJournal, Orkut, Bebo, Hi5, Windows Live Spaces, Last.fm, Classmates.com, Reunion.com, Xanga and Imeem. Twitter and LinkedIn experienced the greatest amount of downtime in 2008, […]