EZ Grill seems to be taking a page out of BlendTec’s Will It Blend? playbook with their What Grills Faster? video.

The video is getting a lot of incredulous viewers, leaving comments like “waste of your money and my time :/” and “if u have the time and money to do this u should have sold those phone and donated it.”

But the video is getting 50,000 views a day….which is amazing when you consider what the promo probably cost.

Think a series of ‘What Grills Faster’ videos could put EZ Grill on the map?

via Engadget