Web video distribution and analytics TubeMogul today introduced PlayTime, a new Internet video ad platform that they call “the advertising industry’s first 100 percent transparent video ad network.”

According to TubeMogul, PlayTime delivers unprecedented transparency, by letting advertisers compare performance metrics across placements in real-time.

“PlayTime is essentially AdSense for brand advertisers, bringing the performance metrics of search to online video advertising for the first time,” says TubeMogul’s Brett Wilson.

With TubeMogul PlayTime, advertisers can know:

• what sites Internet video ad views are coming from and in what numbers,
• whether views are click-to-play or auto-play,
• how long viewers watch before clicking away,
• what search terms they are using to find a video, and
• whether the video is shared or embedded

This data is presented in a self-serve dashboard for advertisers, with tools for export, sharing and collaboration.