Live video streaming site Mogulus recently announced their rebranding under the name Livestream:

“As much as we loved our old name, it was time for a change that reflects our growth and more clearly communicates what we do. We hope you like “Livestream” as much as we do.”

Along with a new name and new URL, Mogulus – er, Livestream – also has launched a new Broadcaster application, which offers instant streaming. Users launch the app by clicking the red ‘Broadcast Now’ button on any page on the site, or by going to the user’s ‘My Account’ section.

Broadcaster works with “almost any” webcam or video camcorder, and the application has options to promote the channel via live chat or Twitter. Greater customization and higher quality video is still available via Procaster, the company’s downloadable desktop application.

Although Livestream maintains that “Your channel pages and embedded players will continue to function just as they did before,” they encourage users to update any existing links *to* their old Mogulus channel page from “www.mogulus.com/yourchannel” to “www.livestream.com/yourchannel”, but they also maintain that the old links will still work “even if you don’t get around to it.”

According to company sources, more than 300,000 people have registered and launched live video channels using Mogulus/Livestream since its introduction in 2007.

Livestream service is available to producers and aspiring broadcasters two ways: as a free, advertising-supported service; and Livestream Pro, a $350/month advertising-free “premium service” with advanced features. The company announced that premium service has passed the 1,000-customer mark, and includes such clients as C-SPAN, USA Today, and the World Economic Forum.