The Association for Downloadable Media and Edison Research are pairing up to present a free online Webcast covering the latest reasearch on the audience for podcasts.

Tom Webster from Edison Research will present The Podcast Consumer Revealed – 2009, on May 21, 2009, at 1:00 EST. In the Webcast, Webster will discuss the fourth iteration of Edison’s podcast research. The event is free, but requires pre-registration at this link.

Edison’s latest report offers some good news for podcasters, including proof of podcasting’s steady growth:

• Awareness of podcasting has increased from 37% to 43%; and
• The percentage of Americans who have ever listened to an audio podcast has grown to 22%.

“If you are in the business of creating downloadable media, this is key, significant research that you won’t want to miss,” says Webster, “This report and webcast will look at demographics and usage, key audience behaviors, content preferences, and attitudes towards advertising and sponsorships.”

The webcast will last one hour and will include time for your questions. Participants will also be able to download the presentation prior to its wider public release.

Details on the webcast are available at http://www.downloadablemedia.org.

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