Online Advertising Fastest Growing Ad Medium In History
Apr 15th, 2009 | By James Lewin | Category: General 
Business Insider published this chart, which compares the growth of Internet advertising, shown in green, to Broadcast and Cable advertising.
“The growth of Internet advertising through the medium’s first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years,” says BI’s Jay Yarow.
We reported earlier in the day that newspapers expect to see their revenue decline 30% in 2009 – and it’s not too hard to connect the dots.
Ad revenue follows people’s attention. As people move their attention to new media and social media, advertising dollars are following.
In 1920 majority of shareholders sold their stake in Ford because they insisted the auto industry had reached its peak. Maybe they were right in light of the events with the Big 3 recently.
Many are saying that Online Advertising has reached its peak already.
Major trends follow the S-curve where it takes 50% of the time to reach 10% of the market and the same amount of time to reach 90%.
With that logic, online advertising is now at 8-9% of all marketing budgets. It would be a strong indicator then in the next 10-12 years it will be 90%.
We are about to witness a major shift and transfer of wealth. Which side will you be on?
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