The New York Times jokes that CBS is “taking the iPhone where no iPhone has gone before.”  The announcement must be the inspiration for a million bad Star Trek jokes, but today, CBS Interactive released an iPhone application for its TV.com site. The new application lets users view full episodes of TV series, ranging from C.S.I. to the original Star Trek, on their iPhone or iPod Touch.

Other video sites, like Hulu, which is owned by NBC and Fox, makes content available only to viewers with web-connected computers.  As Steve Donohue at Contentinople points out, the (Adobe) Flash-based player on  Hulu precludes content from that site being played over the iPhone, the G1, and many other portable media players (which don’t accommodate Flash).

The CBS/TV.com application can stream full episodes to the iPhone or iPod Touch over both the cellular phone network and via WiFi.  Streamed episodes have advertising inserted in them, but somehow they seem less interruptive than the ones I’ve encountered in the middle of shows, watching via Hulu on my computer.

The CBS Interactive TV.com application for the iPhone and iPod Touch is free, and is available through the iTunes App Store.