Will It Blend iPhone App Builds On Podcast’s Success, Highlights Potential Of Podcasting
Dec 28th, 2008 | By James Lewin | Category: Internet TV, iPhone, iPods & Portable Media Players, Making Money with Podcasts, Podcast Distribution, Video, Video Podcasts 
Blendtec has introduced a new iPhone app, Will It Blend (App Store Link), that builds on the success of its insanely popular podcast:
What makes this app unique is that it contains original footage of Will It Blend? videos in a higher resolution that has ever been released before. The iPhone’s stunning screen is the perfect platform to see details of the blends that have gone unnoticed till now. The iPhone 3G blend was filmed using a state of the art Red Camera at 1,000 frames per second. Best of all, since the videos are stored natively on the iPhone, there is no waiting for a download or wondering how good the connection is.
Blendtec is leveraging the success of their podcast to open up a new revenue stream – Â an iPhone app that basically repackages their video podcasts.Â
While some people are still debating the future of podcasting and whether you can make money with it, Blendtec has used its video podcast to generate over 100 million views for a blender infomercial, and increase their sales 500%.Â
Blendtec is making very smart use of podcasting – but they aren’t doing anything that a lot of other companies couldn’t do. Why aren’t more companies following Blendtec’s example?
via TUAW
Why aren’t they doing … ?
It takes imagination, humor and actually USING YOUR OWN PRODUCTS.
Otherwise the ads are so bad that they never see the light of day.
Why else do “spokespersons” exist?
A semi-famous or at least recognizable face selling an “idea” about using a product is usually the best that can be done. There’s the ghost of Chuck Heston holding a rifle aloft, saying “From my cold dead hands” for the ARA, or the nearly dead Wilford Brimley pushing diabetic supplies or Paula Abdul helped by the ghost of Gene Kelly pushing whatever they were pushing.
The rest are bland “everyman” ads telling you that “only cool people” use whatever crap is being flogged.
The “Marlboro Man” giving his horse a cough and smelling worse than its back-end was an example. (Yet another anonymous dead person.)
“Only pretty people get to wear black high-top sneakers” (I bet if Gisele Bündchen was to wear some and very little else on a basketball court, [see previous paragraph on celebrity endorsements,] it would be a toss up as to who would be more interested in playing, girls or boys.)
“But MOM all the cool kids at school are using heroin and cocaine goof-balls.” means nothing out of the mouth of some pimply-faced, sixteen year old, but if John Belushi says it, from the grave I guess, its a celebrity endorsement.
(That’s why drug companies never advertise to anybody but doctors [and do so using cheap giveaways or trips to ‘seminars’ held in Las Vegas or on cruise boats. {OverTheCounter “schmeer” is NOT drugs. That’s why you see ads for that (That and “the little purple pill”.}])
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