Making Real Money On YouTube Videos
Dec 11th, 2008 | By James Lewin | Category: Featured Story, Internet TV, Making Money with Podcasts, Video, Video Software 
The New York Times takes a look today at some of the people that are making real money on YouTube:
Cory Williams, 27, a YouTube producer in California, agrees. Mr. Williams, known as smpfilms on YouTube, has been dreaming up online videos since 2005, and he said his big break came in September 2007 with a music video parody called “The Mean Kitty Song.†The video, which introduces Mr. Williams’ evil feline companion, has been viewed more than 15 million times. On a recent day, the video included an advertisement from Coca-Cola.
Mr. Williams, who counts about 180,000 subscribers to his videos, said he was earning $17,000 to $20,000 a month via YouTube. Half of the profits come from YouTube’s advertisements, and the other half come from sponsorships and product placements within his videos, a model that he has borrowed from traditional media.
People like Williams are, obviously, outliers – but more and more people are figuring out ways to make money online with new media. Key to the success of people like Williams is that they have taken their content to where an audience is.
I only wish that those numbers were scalable. My channel has a very modest 12K subscribers.
180K/12K=15
$8500/15= $566
YouTube partner ads are bringing in less then half that for us. The CPM on YouTube is ridiculously low for most partners.
How many people do you think are in Williams’ position?
I’d guess that there are maybe 100 people in the world making that sort of money on YouTube.
I only wish that those numbers were scalable. My channel has a very modest 12K subscribers.
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