i.TV has launched a free movie and TV guide service (App Store link) for the iPhone and iPod touch.

In a nutshell, it’s an interactive, mobile TV Guide. 

Here’s a rundown on i.TV’s features:

• TV and movie listings based on your current location and other customizable profile settings. The service provides rich background information for most programs, including celebrity photos, biographies, show synopses, ratings, and reviews.
• Advanced sort options that make it easy to organize television listings according to categories such as channel, show, and genre. Additionally, customers can use built-in filtering capabilities to exclude information from their listings, such as adult content.
• View a large selection of movie trailers and television previews that can be streamed directly to their device.

i.TV is a free download for the iPhone and iPod touch, available in the US and Canada.