93 Percent Of Americans Believe Your Company Should Be Using Social Media
Sep 26th, 2008 | By James Lewin | Category: General 
It’s time for corporate America to take a hard look at social media.
According to the a new survey:
- 93 percent of Americans believe a company should have a presence in social media;
- 85 percent believe a company should not only be present but also interact with its consumers via social media; and
- 56 percent of Americans feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
The stats come from the 2008 Cone Business in Social Media Study.
“The news here is that Americans are eager to deepen their brand relationships through social media,†explains Mike Hollywood, director of new media for Cone, “it isn’t an intrusion into their lives, but rather a welcome channel for discussion.â€
It’s clear from these numbers that it’s time for companies to get involved in social media. There’s no clear roadmap for this, so most companies are likely to proceed cautiously.
[…] it or not, social media is here to stay. A 2008 survey found that 56 percent of Americans feel both a stronger connection with, and also feel better […]
[…] it or not, social media is here to stay. A 2008 survey found that 56 percent of Americans feel both a stronger connection with, and also feel better […]