HBO Wants You To Try Hooking Up On The Web

Sep 12th, 2008 | By | Category: Internet TV, Video

HBO wants you to try “Hooking Up” on the web. 

It’s announced a new web video show, Hooking UP, that will feature microcelebrities Jessica Rose (lonelygirl15) and video bloggers sxePhil (Philip DeFranco) and KevJumba (Kevin Wu).

HBO hopes that, by using faces familiar to Internet viewers, they’ll be hooking up with the Internet video audience. 

“I think we’re going to see a lot more hits than had we cast a bunch of funny people you didn’t know,” said Fran Shea, head of HBOlab.

The web video show is an experiment from HBO’s HBOlab, and looks like it could be one of the smarter web video experiments coming from a mainstream media company.

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No Responses to “HBO Wants You To Try Hooking Up On The Web”

  1. David says:

    This is one of the best ideas to boardcast this funny series on youtube. … I’m “hooked” on Hooking Up …
    Keep up the good work

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