Survey Finds Digital Video Recorders Are Good For Your Love Life
Sep 4th, 2008 | By James Lewin | Category: Featured Story, General 
Want to improve your love life?
A new survey has found that digital video recorders are not just indispensable, they may even improve your love life.
More than 70% of the people that own DVRs (digital video recorders) say that they cannot live without their DVR, according to a new survey commissioned by digital television technology provider NDS.
According to the survey, which asked respondents to rank relative importance of a list of household appliances, apart from the washing machine and the microwave oven, no other household item was deemed more essential than the DVR in today’s homes.
Surprisingly, Italians surveyed ranked the hairdryer higher than a DVR.
When it comes to essential technology gadgets, the DVR is second only to the mobile phone as the item people can’t live without. The vast majority of respondents would rather give up their landline phone, dishwasher, radio and MP3 player than their DVR.
| Of eight popular pieces of today’s household items – which four have become a vital part of your life and which could you live without? (Other four items were a coffee maker, dishwasher, strimmer and blender) | DVR | Washing Machine | Micro-Wave | Hairdryer |
| United States | 62% | 97% | 86% | 31% |
| United Kingdom | 70% | 95% | 71% | 46% |
| Italy | 59% | 94% | 67% | 61% |
| Australia | 67% | 94% | 86% | 34% |
| Of eight popular pieces of today’s household technology– which four have become a vital part of your life and which could you live without? (Other four items were an iPod, home theatre system, photo printer and games console) | DVR | Mobile Phone | Radio | Landline |
| United States | 81% | 92% | 52% | 42% |
| United Kingdom | 78% | 80% | 62% | 70% |
| Italy | 73% | 95% | 62% | 53% |
| Australia | 75% | 88% | 46% | 49% |
DVR’s Good For Your Love Life
The survey also found that over 60% of DVR owners with a partner felt that having a DVR had improved their relationship. In the US, UK and Australia, respondents attributed this improvement to having the ability to watch their own programmes while sharing their favourites with each other. Surveyed Italians feel that their improved relationship happiness is due to the DVR allowing them to plan their evening’s viewing better.
| If you have a DVR, has it improved your relationship with your partner? | YES | NO |
| United States | 79% | 21% |
| United Kingdom | 62% | 38% |
| Italy | 78% | 22% |
| Australia | 78% | 22% |
More than three quarters of DVR owners with families in the US, Italy and Australia also feel that having a DVR has improved their family relationships, eliminating arguments over TV and allowing for the whole family to join the dinner table. In Britain, the figure was around two-thirds.
| If you have a DVR, has it improved your family relationships? | YES | NO |
| United States | 81% | 19% |
| United Kingdom | 64% | 36% |
| Italy | 82% | 18% |
| Australia | 76% | 24% |
Other report highlights
Other key findings from the survey include:
- DVR owners watch on average slightly more than four hours (4.075) of recorded and live television a day
- 89% of Americans, 81% of British, 80% of Australians and 78% of Italians all reported that the DVR has improved how much they enjoy watching television
- Nearly 61% think that a DVR is much easier to operate than a video cassette recorder
- Almost 58% find that they are watching more interesting TV programmes since getting a DVR
- More than three out of four agree that since getting a DVR they are more likely to find something to watch, when they want to watch TV
- Many respondents with only one DVR are keen to get a second one: 30% of Brits, 52% of Americans, 49% of Australians and 57% of Italians
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