New Media Expo Update: Wizzard Adds TubeMogul Video Distribution
Aug 14th, 2008 | By James Lewin | Category: Podcast Distribution, Video, Video PodcastsWizzard Media announced a new feature today that allows publishers to distribute videos through TubeMogul‘s online video distribution and analytics service, now integrated into the Wizzard Media publishing platform.
TubeMogul’s service lets you upload a video once and then distribute it automatically to top video sites. TubeMogul says that users of this service have historically experienced 3x more views per video.
According to Wizzard, the offering is the first of its kind to combine media hosting, RSS distribution (podcasting), a customizable flash player for viral streaming in social networks and automated distribution to 20 videos sites. The service is open to all online video publishers free of charge in addition to Wizzard’s current video publishers.
Benefits of the deal include:
- Publishers upload videos one time and the TubeMogul Universal Upload tool deploys them to as many of the top video sharing sites as each producer designates upon initial set-up.
- TubeMogul aggregates statistics from each of the video sharing sites and provides detailed metrics back to Wizzard.
- Track Trends & Buzz – create groups of videos important to a publisher and track spikes in viewership to identify trends and monitor the pulse of online video viewers.
- Assess Marketing Efforts – assess the effectiveness of advertising efforts by analyzing spikes and trends in viewership across any range of time.
- Competitive Intelligence – see what’s working with a publisher’s counterpart or competitor and compare and contrast viewership trends.
Wizzard Media is showcasing the new service, along with the Wizzard Player, at the 2008 New Media Expo.