MediaWeek reports that podcasters Gretchen Vogelzang and Paige Heninger, hosts of the successful MommyCast podcast, have made a deal with Media Rights Capital to produce at least 120 original video segment.

Paul Vogelzang, the executive producer of MommyCast, says that they hope to reach a larger audience with the videos. “Video is more of a digestible bite,” he said. “It’s easier to forward on to your friends and easier to find in search.”

Mommycast was one of the indie podcasts to land a major sponsorship deal, and is in the third year of its relationship with Dixie.