How To Increase Video Viewership: Podcasting

Aug 10th, 2008 | By | Category: Internet TV, Podcast Distribution, Video, Video Podcasts

Blog Maverick Mark Cuban argues that the best way to increase your audience for Internet video is to allow downloads:

Many of the major video sites have added this option, but its amazing that newspaper, TV and other sites that have recently added video, for the most part do not.

With online video, maybe adding the word “Save” to Share & Replay might not double viewing, but every additional local view not only can increase revenue, but it can eliminate paying for bandwidth for those users who go back to the original link and stream the video again.

Most video sites are still making it too difficult to watch their content offline or on devices like iPods.

Cuban’s right – video sites can increase their audience by making it easy for you to watch videos on your own terms. One of the best ways to do this is by offering podcast feeds.

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