The Zune’s biggest fan, Steve Smith , aka the Zune tattoo guy, has given up on Microsoft’s portable media player.

“I am done, throwing in the towel due to a lazy offering by Microsoft,” says Smith.

To make it even worse PR for Microsoft, Smith’s bought a new portable media player. “Bought a new PMP today,” says Smith, “And low and behold its a black iPod Classic 80gb.”

via The Guardian, which says “If MP3 players have death knells, it may indeed be time to read the Zune its last rites.”

Can Microsoft still save the Zune brand?