How The US Army Uses New Media To Attract Recruits
Jul 7th, 2008 | By James Lewin | Category: Corporate Podcasts, Internet TV, Streaming Video, VideoInternet media isn’t just being used by people wanting to limit the role of government in the US; it’s also being used the the goverment itself to attract people to serving in the military.
70 percent of the US Army’s new prospects are attracted via online video campaigns, according to digital ad agency MRM. The company produced videos for the online Army Strong campaign, which features a dedicated site and YouTube videos.
This Beet.tv interview features MRM New York’s Creative Director Michael Jacobs, who heads digital campaigns for the Army, Nikon, and Intel:
