Google is following up on its promise to make generating revenue from YouTube its top priority.

They’ve announced additional partners that let AdSense publishers embed their videos and share in the ad revenue. They’ve also introduced new video ad units, for additional flexibility.

Their program works by letting you generate revenue for clicks or impressions on ads that are displayed in videos embedded on your site.

New content partners include:

• Broadbandtv: “Broadbandtv shows include hits from Fashion, Celebrity News, Sports, Technology, Comedy and Travel to top notch Spanish-language TV series like Somos Tu y Yo.”
• Canadian Broadcasting Corporation: “CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions.”
• The Orchard: “The Orchard offers family content like Gumby, Mr. Bill, My Favorite Martian, and other categories of content like music and comedy.”

New Sizes

Video units now support 728×90 and 160×600 formats to more easily fit into your site. These two new formats will feature five video thumbnails – when a user clicks on one of the thumbnails, a full sized video unit will appear, along with accompanying ads:

Finally, they’ve added a gallery of featured Video Ad Unit Content Partners, to make it easier to identify content that could be relevant to your site.