This is one of a series of videos by Frances Pinter and David Percy that look at building businesses based on Creative Commons licenses.

It takes a look at Magnatune, a digital music store built on CC licenses, and the company’s founder, John Buckman.

Creative Commons licenses are a set of free tools designed to let you mark creative works with the freedoms you want it to carry. CC licenses have been key to the growth of music podcasts.

You can use CC to change your copyright terms from “All Rights Reserved” to “Some Rights Reserved.” That way, people can share them on the Internet, giving your work free distribution and promotion, while you can still retain some control over how they are used.