Internet TV startup Brightcove today announced the beta of its next-generation online video platform, Brightcove 3.

Scheduled for release this fall, Brightcove 3 is designed to simplify Internet TV, enabling the publishing of long-form, broadcast-quality content through websites without the need for proprietary software plug-ins.

“In the last three years we’ve learned a great deal about online video by working with major media companies around the world,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “The Brightcove 3 platform combines all the learning we’ve done with a range of breakthrough innovations.”

Information on the private beta is available at the Brightcove site.