LonelyGirl15 Creators Sign CBS Deal
May 15th, 2008 | By James Lewin | Category: Corporate Podcasts, Internet TV, Podcast Distribution, Podcasting Networks, Streaming Video, Video 
EQAL, the studio behind faux-vlog shows LonelyGirl15 & KateModern, has signed a deal with CBS to create online content.
The two companies will work on producing multi-platform content, including online and mobile, around CBS programming. EQAL will work on a non-exclusive basis with CBS at consulting, producing and scripting.
“This partnering signals CBS’s attention to the web as a new medium across both interactive and the network,” said CBS president Quincy Smith.
via NMA
Huh. So, on the same day that CBS announces they plan to buy Cnet, they announce…they’re buying lonelygrl.
Ok. Cool.