Magnify has introduced a new service that promises to make it easy for Movable Type and WordPress publishers to incorporate media from a variety of sites.

Magnify Publisher is a native blog application that lets you search for video, text, and images, using key words and tags, and embed the content directly into a post, without ever leaving the WordPress or Movable Type dashboard. Magnify Publisher also offers Seesmic-like tools that let you shoot and publish videoblog posts using a WebCam.

“Bloggers in our Movable Type community have consistently told us that their readers respond to posts with relevant videos and photos, so we’re always looking for ways to make rich media easier to find and share” said Six Apart’s Anil Dash. “Magnify Publisher makes that process extremely easy, providing an integrated application that lets bloggers discover, share or even create multimedia content right from within the familiar Movable Type interface.”

Magnify Publisher’s video discovery features currently provide “search embed” from YouTube, AOL, Yahoo, BlipTV, Metacafe, DailyMotion, Clipsyndicate, Google Video, Veoh, Red Lasso, and other sites. Image search is included for Flickr and Google Images.

WordPress and Movable Type are increasingly becoming rich media platforms that readers turn to for help finding interesting content. While Magnify Publisher’s toolset looks interesting, these types of multimedia features need to be integrated into publishing platforms, independent of third-party tools or social networks.

“We think that bloggers are hugely important and trusted sources in helping people cut through the increasingly noisy web in order to find valuable and personal content,” said Magnify.net CEO Steve Rosenbaum. “Building applications for WordPress and Six Apart provides bloggers with powerful features that help them further find, sort and share contextualized and pertinent multimedia content within a trusted platform.”

“Bloggers scramble around the web, looking for appropriate video and images to augment our posts so we can give our audience a rich and textured experience” said uber-blogger Chris Brogan. “Often times, the steps between finding something, assembling the code, and tucking it into our posts is enough of a deterrent for us to take the lazy way out and just skip the picture or video.”

“Now that I’ve checked out Magnify Publisher, it just seems like the kind of tool that should’ve been there from the start.” said Brogan

via LATimes